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<blockquote data-quote="nothing to see here" data-source="post: 2834072" data-attributes="member: 16432"><p>Interesting Post with a well thought out hypothetical arguments. However, you give too much credit to intuition and tea-leaf reading in your analysis. A company the size of Hasbro (or even Wizards) will almost certainly engage in substantive (and, unfortuantley for us, propietary) market research that, when done professionally, can identify factors as variable as the the discretionary income in their market sector, or tghe brand loyalty of their existing player base. This is particularly true for an established brand line like D&D where brand reputation is an important incredient in their overall value-mix.</p><p></p><p>I'd be shocked if such a piece of research does not already exist on Hasbro's shelf right now. Equally shocked if not a couple of people on these boards participated in such a piece of research, albeit unknowingly.</p><p></p><p>From what we know this is different from the TSR approach that many of us grew up with, where a bunch of (supposedly) smart people got together in a room and tried to divine what the market wanted. One thing about professional research is that it proves 'smart' people's intuition wrong with remarkably regularity. I doubt Hasbro will fall into this trap. The design arguments and the 'fairness' arguments around a new edition always be fair game. However from an economic point of view -- I'm sure that Hasbro's decisions regarding the future marketing of the D&D line will probably end up being correct.</p></blockquote><p></p>
[QUOTE="nothing to see here, post: 2834072, member: 16432"] Interesting Post with a well thought out hypothetical arguments. However, you give too much credit to intuition and tea-leaf reading in your analysis. A company the size of Hasbro (or even Wizards) will almost certainly engage in substantive (and, unfortuantley for us, propietary) market research that, when done professionally, can identify factors as variable as the the discretionary income in their market sector, or tghe brand loyalty of their existing player base. This is particularly true for an established brand line like D&D where brand reputation is an important incredient in their overall value-mix. I'd be shocked if such a piece of research does not already exist on Hasbro's shelf right now. Equally shocked if not a couple of people on these boards participated in such a piece of research, albeit unknowingly. From what we know this is different from the TSR approach that many of us grew up with, where a bunch of (supposedly) smart people got together in a room and tried to divine what the market wanted. One thing about professional research is that it proves 'smart' people's intuition wrong with remarkably regularity. I doubt Hasbro will fall into this trap. The design arguments and the 'fairness' arguments around a new edition always be fair game. However from an economic point of view -- I'm sure that Hasbro's decisions regarding the future marketing of the D&D line will probably end up being correct. [/QUOTE]
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