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General Tabletop Discussion
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Edition Changes and Brand Identity: Remembering New Coke
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<blockquote data-quote="EzekielRaiden" data-source="post: 9191950" data-attributes="member: 6790260"><p>Alternatively: Presentation is far more critical than content. Botch the presentation, and it doesn't matter if you're bending over backwards, people will feel alienated and upset. Nail the presentation, and it doesn't matter if you're selling them something <em>actually alien</em> to their preferences, they will <em>feel</em> at home.</p><p></p><p>Of course, the (entirely valid) rebuttal is that it isn't possible to nail the presentation while being genuinely, totally alien. And I would agree. But you can get away with some pretty major changes so long as people <em>feel</em> they're getting what they're familiar with.</p><p></p><p>It's not like Coke hasn't changed the formula multiple times over the years. It uses high fructose corn syrup now, but used to use real sugar (and still does in Mexico, which some folks massively prefer.) Likewise, something like WoW has revamped itself multiple times, sometimes to an enormous degree, without that specific thing alienating fans.</p><p></p><p>But WoW also has another lesson to teach. Chasing metrics--using overly-simplistic measurements like "engagement" as a proxy for whether things are actually good and liked and productive--can lead to <em>disaster</em>.</p></blockquote><p></p>
[QUOTE="EzekielRaiden, post: 9191950, member: 6790260"] Alternatively: Presentation is far more critical than content. Botch the presentation, and it doesn't matter if you're bending over backwards, people will feel alienated and upset. Nail the presentation, and it doesn't matter if you're selling them something [I]actually alien[/I] to their preferences, they will [I]feel[/I] at home. Of course, the (entirely valid) rebuttal is that it isn't possible to nail the presentation while being genuinely, totally alien. And I would agree. But you can get away with some pretty major changes so long as people [I]feel[/I] they're getting what they're familiar with. It's not like Coke hasn't changed the formula multiple times over the years. It uses high fructose corn syrup now, but used to use real sugar (and still does in Mexico, which some folks massively prefer.) Likewise, something like WoW has revamped itself multiple times, sometimes to an enormous degree, without that specific thing alienating fans. But WoW also has another lesson to teach. Chasing metrics--using overly-simplistic measurements like "engagement" as a proxy for whether things are actually good and liked and productive--can lead to [I]disaster[/I]. [/QUOTE]
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