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Message: <blockquote data-quote="DEFCON 1" data-source="post: 5000620" data-attributes="member: 7006">Probably nothing... but you are already "buying" it by paying for DDI for the months leading up to the publishing of the book.Which is why I think WotC is perfectly happy with this new model of sales, the subscription fee.  Who cares if they sell less physical books... everyone is buying those books electronically via the DDI.  If it means they have to print less harccopy... that's cool... no skin off their nose.  And what's probably better for them using the DDI subscription model as opposed to the hardcopy sales model... is that (as folks above have stated) they KNOW on a monthly basis how much money they are bringing in.With hardcopy sales, they have to run risks like the software developer companies do... spend a lot of money up front and for several years during development, and then just hope the product they eventually release will be popular enough to allow them to recoup their expenses and make a profit on top of it.  But with the subscription model... they have a better idea of just how much money they probably have coming in and at their disposal, and thus can more accurately determine what they can spend on new development.And I think the fact that WotC did move to a 5-times a week release schedule of DDI content (from the 3-times a week), shows us that they probably have been doing well with the subscriptions coming in.  Two additional days means more articles, which means more writers to pay, which means they apparently have more money available to spend on them (above and beyond the money they already spend to pay the writers of the actual "books".  If the DDI was not bringing in enough money... we would see a maintain of the release schedule (or even a contraction), and not an expansion like we've gotten.</blockquote>

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