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Message: <blockquote data-quote="Treebore" data-source="post: 5422771" data-attributes="member: 10177">The fact that this has only been done to a "degree" is exactly why it has failed. Design it to be marketed from the beginning with the specific aim of pulling people over into the RPG niche market and it will be successful.Marketing is about perception, so to grow beyond the RPG niche they will have to very intentionally change the perception of RPG's to grow beyond their current market.The current perception is it requires hundreds of pages and many books to even begin to play. They need to change the perception to where it is quick and easy to play and even relatively cheap. That ill draw more people in. Include "messages" within this easy game that an even bigger world is out there, but not necessary for a great experience with this small easy product, z certain percentage will be drawn in further.No RPG company has ever made a long concerted effort to market like that, and until they do, nothing will change.Lets not forget, TSR and AD&D didn't take off until 60 Minutes exposed how you can use the books to summon devils and demons. So unless a similar incident occurs the RPG companies are only going to effect change from a concerted marketing effort to expand.</blockquote>