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<blockquote data-quote="Majoru Oakheart" data-source="post: 7663250" data-attributes="member: 5143"><p>That's not true at all. As I said above, Apple doesn't "cancel" the Apple Television that it's likely been working on when it decides not to put it out. Despite the existence of a large amount of proof it exists, you'll never find Apple acknowledging that fact. They don't discuss rumors, even when they are blatant. Even if someone has pictures of an iPhone 7. They just issue a statement that says "We have not announced a product like that".</p><p></p><p>That's the normal way for companies to deal with these situations. If a product isn't announced, it doesn't exist. The company simply doesn't acknowledge it. Otherwise the company would be constantly dealing with customer questions and complaints when they decide to create 20 test products in a year and only 2 of them actually end up being sold. Someone, somewhere, is going to think one of the other 18 was the best thing since sliced bread and complain loudly about how your company refuses to release the best thing they've ever created because they hate their customers. The best way to deal with it is to pretend it never existed and to refuse to acknowledge it until everyone forgets about it. Talking about it just makes it more public and causes more and more people to get angry over it.</p><p></p><p>You can cancel a book internally. But then the only people you tell that it's been cancelled are your employees and any partners who need to know. You don't issue a press release.</p><p></p><p>Companies try to keep 90% of what they are doing hidden.</p><p></p><p>As for the book itself, no one has ever stated that there wasn't enough content to fill a book. I'm actually completely confident that they had enough content to fill a book scheduled. But a bunch of it didn't ever get written because they changed their mind about making a book before it did. I also think that a LOT more content was already created for the book and they will be released in Unearthed Arcana columns of their website over the next 6 months.</p></blockquote><p></p>
[QUOTE="Majoru Oakheart, post: 7663250, member: 5143"] That's not true at all. As I said above, Apple doesn't "cancel" the Apple Television that it's likely been working on when it decides not to put it out. Despite the existence of a large amount of proof it exists, you'll never find Apple acknowledging that fact. They don't discuss rumors, even when they are blatant. Even if someone has pictures of an iPhone 7. They just issue a statement that says "We have not announced a product like that". That's the normal way for companies to deal with these situations. If a product isn't announced, it doesn't exist. The company simply doesn't acknowledge it. Otherwise the company would be constantly dealing with customer questions and complaints when they decide to create 20 test products in a year and only 2 of them actually end up being sold. Someone, somewhere, is going to think one of the other 18 was the best thing since sliced bread and complain loudly about how your company refuses to release the best thing they've ever created because they hate their customers. The best way to deal with it is to pretend it never existed and to refuse to acknowledge it until everyone forgets about it. Talking about it just makes it more public and causes more and more people to get angry over it. You can cancel a book internally. But then the only people you tell that it's been cancelled are your employees and any partners who need to know. You don't issue a press release. Companies try to keep 90% of what they are doing hidden. As for the book itself, no one has ever stated that there wasn't enough content to fill a book. I'm actually completely confident that they had enough content to fill a book scheduled. But a bunch of it didn't ever get written because they changed their mind about making a book before it did. I also think that a LOT more content was already created for the book and they will be released in Unearthed Arcana columns of their website over the next 6 months. [/QUOTE]
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