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<blockquote data-quote="HellHound" data-source="post: 2110489" data-attributes="member: 3397">If we were to fully discount the purchase price of the PDF from the list price of the print edition, we would actually LOSE money on each copy of the print run sold. Just to make sure I'm not spewing garbage, I ran the calculations myself at RPGnow, setting up the product with a full purchase-price discount for prior PDF buyers, and the system immediately changed the price of the print copy upwards, because it will not allow a vendor to cause RPGNow to lose money on a transaction.What it comes down to is a different business model for E.N. Publishing than the business model of Behemoth3. Because of this difference, the variable costs per unit are much higher, but the fixed costs are much lower. What this results in, however, is this disparity in pricing systems when it comes to the dual-purchase of print and PDF products.It -is- happening is that we are giving the PDF away for free to people who buy the print edition, in effect. This is an effort to promote our new print sales. This is because the variable cost of each PDF is significantly lower than the variable cost of each print product sold. Yes, we are offering a sweet deal to first-time buyers who pick up our print products by throwing in the PDF for free. But as I said, we are looking at this as a means of promoting the print sales, and to ease the buyer while they wait a week or more for the print product to arrive in the mail.By your reasoning, would it instead be fair to offer the print ONLY edition for the listing price, the PDF ONLY edition at it's listed price, and just not bundle the two together?</blockquote>

[QUOTE="HellHound, post: 2110489, member: 3397"] If we were to fully discount the purchase price of the PDF from the list price of the print edition, we would actually LOSE money on each copy of the print run sold. Just to make sure I'm not spewing garbage, I ran the calculations myself at RPGnow, setting up the product with a full purchase-price discount for prior PDF buyers, and the system immediately changed the price of the print copy upwards, because it will not allow a vendor to cause RPGNow to lose money on a transaction. What it comes down to is a different business model for E.N. Publishing than the business model of Behemoth3. Because of this difference, the variable costs per unit are much higher, but the fixed costs are much lower. What this results in, however, is this disparity in pricing systems when it comes to the dual-purchase of print and PDF products. It -is- happening is that we are giving the PDF away for free to people who buy the print edition, in effect. This is an effort to promote our new print sales. This is because the variable cost of each PDF is significantly lower than the variable cost of each print product sold. Yes, we are offering a sweet deal to first-time buyers who pick up our print products by throwing in the PDF for free. But as I said, we are looking at this as a means of promoting the print sales, and to ease the buyer while they wait a week or more for the print product to arrive in the mail. By your reasoning, would it instead be fair to offer the print ONLY edition for the listing price, the PDF ONLY edition at it's listed price, and just not bundle the two together? [/QUOTE]

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