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Message: <blockquote data-quote="Khynal" data-source="post: 1305078" data-attributes="member: 6282">(I stumbled across the thread, and it has been said you can participate at will... <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f600.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":D" title="Big grin    :D"  data-smilie="8"data-shortname=":D" /> )As a general impression, each of Gibson's books seems to be less about story and character development, though those elements are certainly there, and more about presenting (which was a term he used in Idoru or All Tomorrow's Parties, can't remember which). He takes an idea, or a bunch of them, holds them up to the light, turns them this way and that, and points out some interesting features. Pattern Recognition seemed more this than any of the preceding books. (I say this six months or so after reading it.)So really I just looked at it as a discussion of branding and imagery and how rampant these are in modern society. Cayce's problem was the means for us seeing it everywhere, from logos to the impressions people were trying to convey in their appearance. There was even one minor character who completely changed his look every time he flew between New York and London.Branding is hugely important, because if it works right, a logo speaks to a more subconscious or primitive part of your mind - or something; I'm no psychologist. The footage was an example of that. The girl making the footage had lost most of her higher consciousness, so the imagery in the film was coming straight from the part of her brain that registered logos and speaking directly to that same part in the people who watched it.So that's what I took away from it. I was pretty interested in the concept, so I had no trouble reading it, even though I'm normally in for the plot and character development.But it sure was weird.</blockquote>

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