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Rocket your D&D 5E and Level Up: Advanced 5E games into space! Alpha Star Magazine Is Launching... Right Now!

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Message: <blockquote data-quote="Vigilance" data-source="post: 1739564" data-attributes="member: 4275">Pre-Post Disclaimer: This isn't a snarky jab at big companies in general or Green Ronin specifically. I am as big a fan of GR as anyone (maybe bigger) and think they deserve every single accolade.That said, its easier for a bigger company to gain a benefit from the awards as they stand imo. For a company like Green Ronin or Malhavoc, the cost of entering the awards, even if increased, would not be enough to sting or hurt the bottom line.Further you have a realistic expectation of winning, year after year, which increases your already trememendous visibility among your customers.Now let's dial it down to a company say, of RPGObjects' size. The cost of entering the awards was felt by us this year, and after three years of being nominated, we havent won. Further, Jim's point about the awards marketing value was very strongly brought home to me earlier this year when I realized only a small percentage of ENWorld regulars knew about our company. As a company for whom PDFs are an important part of our business model we had at least been telling ourselves that Ennie nominations strongly helped that side of the business. ChuckPS Before someone else says it: I *know* we are responsible for our own market presence or lack thereof. And we spend as much money as we can on marketing. Review copies and ennies submissions are part of that money.However, if even ENWorld regulars are not becoming aware of us after regular participation on these boards and a history of ennie nominations... we have to examine where to spend the limited cash we have for marketing.</blockquote>

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