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Enchanted Trinkets Complete--a hardcover book containing over 500 magic items for your D&D games!

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Message: <blockquote data-quote="D_Sinclair" data-source="post: 2522785" data-attributes="member: 21823">It's going to take a lot more than flyers to generate value to the ennies.Things that should be done:Set up an Ennies web site at <a href="http://www.theennies.org" target="_blank">www.theennies.org</a>. Stay away from <a href="http://www.ennies.org" target="_blank">www.ennies.org</a>, because the natural habit of most people to end urls with .com would send them off to a dance wear retailer. Develop multiple posters promoting enne winners and nominees, in 8.5x11 and 11x17 size. Set them up as downloads the retailer can take to the local kinkos or as something they can order off cafepress (stay away from zazzle, their terms effectively nullify copyrights, which can cause trouble when dealing with cover art of ennie nominated products on the posters)Develop the flyers which consumers can download, print, and take to their retailers.Retailers sign up on a mailing list. Main purpose of this list is to provide them an annual email informing them of the ennie winners, less than 5 minutes after the awards ceremony has concluded, allowing them to order immediately so hopefully the ennie winning products can be in their stores by the time gencon attendees can get home and brag about their award winning swag.Get distributors to sign up on a separate mailing list. As soon as nominations close, compile a list of nominated products and the related publisher information. Send the list out ASAP, with a note that you've provided the list so the distributors have some lead time on getting unknown nominees into the supply chain prior to the inevitable week-after-gencon rush to order the winners.Of course, leverage everything you can to generate revenues. Keep the flyers very catalog-like unless a publisher ponies up some cash for advert blurbs or a dedicated flyer. Same for posters; first year, just do the posters, but the second year on, look for cash for preferential treatment or dedicated designs. Sell ad space on the website to generate revenues, particularly looking for retailers who want to brag that they carry ennie winners.</blockquote>

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