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Message: <blockquote data-quote="BSF" data-source="post: 1745474" data-attributes="member: 13098">I'm not sure how a current ads link would work in relation to the # of impressions model that Morrus currently has.  But if that is not a hurdle, it might be an interesting option.  I mentioned this in the other thread, but I will mention it again.  Banner ads are still effective to me even if I never click on them.  Especially for folks that I recognize as being a board presence.  I will choose to use Wulf Ratbane as an example, I hope he doesn't mind.  Benjamin is a visible presence and he helps to keep Bad Axe games as a publisher in my mind.  When the Grim Tales banner ads started appearing, I associated the book with Bad Axe games and with Benjamin.  I also knew that I should be looking for it.  It was past the point of being an upcoming product and had moved to the point where I could move it to my to-buy list.  I don't think I ever clicked on the banner, but the banner was effective about keeping Grim Tales in my customer mind.  I know budgets are tight.  I know it is probably very difficult for some people to make advertising decisions and feel like they were the right decisions if you cannot directly track sales from the ads.  But I think you need to keep in mind your entire presence as part of your marketing engine.  Last year when EN World was in danger of disappearing, I know Bad Axe games helped out.  I will be honest.  I was surprised that they did that.  I don't know what kind of profit they make, but I don't imagine that Benjamin, or any of the folks at Bad Axe games, are overnight millionaires from the books they put out.  That made a favorable impression on me and I like to toss a little business at Bad Axe if I can.  When I am looking at two books that have the same potential value to my game, I will more likely choose one the one that is from somebody I know.  I no longer check the news page every day.  I go to the forums first and when I am all caught up, and have time and curiosity, I go to the news page.  The banner ads are the first thing I see.  The posts from publishers are things I see in threads.  The news items are often worth checking out with a click.  But when my time is short, I am likely to focus on something I saw in all three places rather than one or two.  Give me clear ads (as opposed to ambiguous ads) and keep your company in my mind and you will be more likely to have me buy your books.Yeah, this post is not terribly useful to all of you.  But I will keep checking the thread and if I see something that strikes me as likely to grab my attention, I will pipe up.  I don't need your products, I want them.  So if I can help tell you what I think will help grab my attention, I am happy to do so.PS - Hey guys, remember I said I was picking on Wulf Ratbane.  There were a lot of companies that stepped up to help EN World out.  Don't think it didn't make an impression on me.  I'm just one guy, but I try to buy your stuff when it fits in with what I need, or when I am just looking to pick up more gaming stuff.EDIT:  Spelling and a postscript.</blockquote>

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