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<blockquote data-quote="Dextra" data-source="post: 1745649" data-attributes="member: 5705"><p>I'd just like to echo BardStephenFox's comments about advertising here, in that I have never bought anything from clicking through on an ad. However, it has helped keep me apprised of new products. </p><p>Heck, that Dundjinni ad on the front page actually made me stop by their booth at GenCon. Without that ad, I never would've given them a second look.</p><p></p><p>As someone who placed ads in newspapers for years for another business, I can understand the publishers' frustrations with regards to perceived value received. More than once I had a client come in and ask why I stopped advertising in such-and-such a newspaper or magazine, because they had a hard time finding me once they'd made up their mind. Twas a rare instance indeed when someone would actually say that the reason they came in was due to any ad I bought- usually it was attributed to word of mouth.</p><p></p><p>Times are tight, and people need to make some tough choices about where their marketing money works best.</p><p></p><p>Sorry, I digress. </p><p></p><p>I agree with 2WS that front page mention on ENWorld worked absolute wonders for Ambient Inc.'s sales. Granted, we never bought a banner ad, but wow, you could count on an extra 10-50 sales/day you were on the front page! Then again, we also only sold PDFs, so it was a lot easier for people to buy immediately, so I wonder how many people see an ad, then file it away mentally for another day's purchase.</p></blockquote><p></p>
[QUOTE="Dextra, post: 1745649, member: 5705"] I'd just like to echo BardStephenFox's comments about advertising here, in that I have never bought anything from clicking through on an ad. However, it has helped keep me apprised of new products. Heck, that Dundjinni ad on the front page actually made me stop by their booth at GenCon. Without that ad, I never would've given them a second look. As someone who placed ads in newspapers for years for another business, I can understand the publishers' frustrations with regards to perceived value received. More than once I had a client come in and ask why I stopped advertising in such-and-such a newspaper or magazine, because they had a hard time finding me once they'd made up their mind. Twas a rare instance indeed when someone would actually say that the reason they came in was due to any ad I bought- usually it was attributed to word of mouth. Times are tight, and people need to make some tough choices about where their marketing money works best. Sorry, I digress. I agree with 2WS that front page mention on ENWorld worked absolute wonders for Ambient Inc.'s sales. Granted, we never bought a banner ad, but wow, you could count on an extra 10-50 sales/day you were on the front page! Then again, we also only sold PDFs, so it was a lot easier for people to buy immediately, so I wonder how many people see an ad, then file it away mentally for another day's purchase. [/QUOTE]
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