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Message: <blockquote data-quote="Markn" data-source="post: 5239679" data-attributes="member: 21827"><p>I think WotC research has shown that 3 big hardback books (DMG, PH amd MM) don't appeal to certain age groups and newcomers who are not already into RPGs.  With all the pages, and the DMG with a lot of writing, the books are intimidating and will turn off some users from the game without even trying it.  The red box addresses this by not only teaching the game but does so in less pages.  I think you are right though, that the price point is not part of the aim at getting new players into the game.  That is simply brand design or more specifically brand survivability.  The more core books that are bought over and over, the far more profit and much more success as a company WotC is.</p></blockquote><p></p>