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<blockquote data-quote="AbdulAlhazred" data-source="post: 5268520" data-attributes="member: 82106">I think it is aimed squarely at both. Remember, most stuff kids get is gifts, or at the very least their parents are paying for it or saying &quot;yes&quot; or &quot;no&quot;. If you played Red Box back in the day then you're probably a lot more likely to buy that for your kids at $15.00 than to pay north of $70.00 for the 3 core books. The buyer in that case also understands the product, its an intro, they'll need another book to keep playing, etc. It's also cheap enough that it becomes an easy gift or even impulse buy. Cheap enough that kids can even afford it themselves.Heck, I remember getting a set of the original D&amp;D books. It was what, $9.95 in 1976. That was a lot of money. It was a big deal. This box is SO cheap and actually has good stuff in it. The original Red Box was probably almost as expensive back in 1978. It is definitely aimed at kids. I'd even venture that WotC is making zilch on that set, it's a lost leader.Sure, the retro feel is a hook for old players, and they certainly hope to get them, but I think it's a more sophisticated strategy. Get as many copies of SOME form of D&amp;D out there in people's hands by any means possible. The more parents that decide to play a bit with the kids or just get back into the game the more the game has a chance to expand and pull in new people.Honestly if there was a mistake in the whole D&amp;D business plan it was not doing this from day 1. Essentials should have come out 2 years ago. The Starter Kit they did sell was really not nearly as good as this one is.</blockquote>

[QUOTE="AbdulAlhazred, post: 5268520, member: 82106"] I think it is aimed squarely at both. Remember, most stuff kids get is gifts, or at the very least their parents are paying for it or saying "yes" or "no". If you played Red Box back in the day then you're probably a lot more likely to buy that for your kids at $15.00 than to pay north of $70.00 for the 3 core books. The buyer in that case also understands the product, its an intro, they'll need another book to keep playing, etc. It's also cheap enough that it becomes an easy gift or even impulse buy. Cheap enough that kids can even afford it themselves. Heck, I remember getting a set of the original D&D books. It was what, $9.95 in 1976. That was a lot of money. It was a big deal. This box is SO cheap and actually has good stuff in it. The original Red Box was probably almost as expensive back in 1978. It is definitely aimed at kids. I'd even venture that WotC is making zilch on that set, it's a lost leader. Sure, the retro feel is a hook for old players, and they certainly hope to get them, but I think it's a more sophisticated strategy. Get as many copies of SOME form of D&D out there in people's hands by any means possible. The more parents that decide to play a bit with the kids or just get back into the game the more the game has a chance to expand and pull in new people. Honestly if there was a mistake in the whole D&D business plan it was not doing this from day 1. Essentials should have come out 2 years ago. The Starter Kit they did sell was really not nearly as good as this one is. [/QUOTE]

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