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European markets and d20 publishers - a little survey
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<blockquote data-quote="DSC-EricPrice" data-source="post: 259678" data-attributes="member: 2110"><p>My apologies if this doesnt flow well. Its monday morning and Im feeling it.</p><p></p><p>Im going to start by saying that I suspect the language barrier is the single largest entry obstacle for most d20 companies. If you arent WotC where you have some cash flow and economies of scale it might prove very difficult financially to republish your adventure.</p><p></p><p>Ask yourself these questions. </p><p></p><p>What is the average number in a print run from WotC? </p><p>What is the aberage number in a print run from a d20 publisher?</p><p></p><p>Without looking for specific numbers, past coversations on that topic indicate that WotC prints more of a product by a factor of 5 or even 10. That said, as a publisher I have to wonder. If Im still not selling as many copies here as the industry leader, why would I spend extra time and money to penetrate into a foreign country? A country where I dont know the state of gaming, where I dont speak the language, and where I must rely on a 3rd party to translate my product (usually paying them to do so). Then there is the issue of advertising my product overseas (which directly competes with the money Ive set aside for advertising in the US).</p><p></p><p>When you consider the translation costs, doing a second print run in French would cost as much as doing a print run in my native english (though the development time is lessened in all likelihood). Most smaller publishers like Dragon Scale Counters simply cant afford such a gamble in an already saturated market. </p><p></p><p>In closing I can say that there is evidence people from other countries are familiar with my product. We've sold our counters all around the world now - Switzerland, England, Germany, Japan, Australia, and Canada just to name a few. Im afraid, for now, those people are going to have to have access to the internet and be able to read english. <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f641.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":(" title="Frown :(" data-smilie="3"data-shortname=":(" /></p><p></p><p>Perhaps more on this topic later. It does interest me.</p></blockquote><p></p>
[QUOTE="DSC-EricPrice, post: 259678, member: 2110"] My apologies if this doesnt flow well. Its monday morning and Im feeling it. Im going to start by saying that I suspect the language barrier is the single largest entry obstacle for most d20 companies. If you arent WotC where you have some cash flow and economies of scale it might prove very difficult financially to republish your adventure. Ask yourself these questions. What is the average number in a print run from WotC? What is the aberage number in a print run from a d20 publisher? Without looking for specific numbers, past coversations on that topic indicate that WotC prints more of a product by a factor of 5 or even 10. That said, as a publisher I have to wonder. If Im still not selling as many copies here as the industry leader, why would I spend extra time and money to penetrate into a foreign country? A country where I dont know the state of gaming, where I dont speak the language, and where I must rely on a 3rd party to translate my product (usually paying them to do so). Then there is the issue of advertising my product overseas (which directly competes with the money Ive set aside for advertising in the US). When you consider the translation costs, doing a second print run in French would cost as much as doing a print run in my native english (though the development time is lessened in all likelihood). Most smaller publishers like Dragon Scale Counters simply cant afford such a gamble in an already saturated market. In closing I can say that there is evidence people from other countries are familiar with my product. We've sold our counters all around the world now - Switzerland, England, Germany, Japan, Australia, and Canada just to name a few. Im afraid, for now, those people are going to have to have access to the internet and be able to read english. :( Perhaps more on this topic later. It does interest me. [/QUOTE]
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