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Excellent point on WotC mishandling
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<blockquote data-quote="GreyLord" data-source="post: 5369790" data-attributes="member: 4348"><p>Actually, I think I say I hope I'm wrong...but as a 4e player, I'd say I'm one of the few 4e players that would even observe some of the stuff I stated and agree with it. I don't think that many 4e players would admit that...hey...there's some serious problems going on at WotC. I feel it's the marketing. I don't think I've seen a ONE who's saying WotC is doing well to post any real marketing items that really support it. The most was a number I saw that was unsubstantiated of 41,000 subscribers to DDi (though I was under the impression the last number thrown out there was in the low 20,000's) which could mean WotC would be bringing in around 400,000 USD a month. Even with the lower number that's 200,000 a month.</p><p></p><p>With the low number that's close to 2.5 million a year, with the higher number that's closer to 5 million. So what do they do...piss off a bunch of people about DDi (personally I don't care about the changes to CB...and think if they can get it working on cell phones and TV's it could be a good thing) with the way they released information on the CB. That's POOR marketing. It gives bad word of mouth even if nothing else.</p><p></p><p>Truthfully, the only good marketing in the slightest I've seen about WotC with D&D in the past 3 years has been in regards to their Red Box release.</p><p></p><p>Overall, from their no information release and relying on a fansite for information for just about all their games (Heroscape...now canx'd by WotC, to A&A), to the disappointing quality concerns they've released with some of their games (A&A Pacific 1940 to Betrayal on House on the Hill....though they HAVE given out additional planes for AAP1940 after much complaining by the buyers and were easy to contact and get said planes)...to their handling of the Essentials release (which passed a ton of bad karma there too which was unnecessary and could have easily been positive Karma)...their marketing as all the earmarks of people who have no idea what marketing even is.</p><p></p><p>This isn't about revisions...this is about marketing...and most people claiming WotC is doing great have not actually posted ANYTHING about WotC doing ANY good marketing overall in relation to what actually would be considered GOOD marketing.</p><p></p><p>Everyone's just trying to concentrate on the single point of whether revisions are good or bad marketing (which I've already notated can be GOOD OR BAD...but are inherently RISKY which is why they can go either way and hence not a smart idea to do something that drastic that often). </p><p></p><p>They are ignoring that the entire original post had very little to do with that point, but a lOT to do with all the BAD marketing strategies (very similar to what TSR was doing) WotC is currently involved with.</p></blockquote><p></p>
[QUOTE="GreyLord, post: 5369790, member: 4348"] Actually, I think I say I hope I'm wrong...but as a 4e player, I'd say I'm one of the few 4e players that would even observe some of the stuff I stated and agree with it. I don't think that many 4e players would admit that...hey...there's some serious problems going on at WotC. I feel it's the marketing. I don't think I've seen a ONE who's saying WotC is doing well to post any real marketing items that really support it. The most was a number I saw that was unsubstantiated of 41,000 subscribers to DDi (though I was under the impression the last number thrown out there was in the low 20,000's) which could mean WotC would be bringing in around 400,000 USD a month. Even with the lower number that's 200,000 a month. With the low number that's close to 2.5 million a year, with the higher number that's closer to 5 million. So what do they do...piss off a bunch of people about DDi (personally I don't care about the changes to CB...and think if they can get it working on cell phones and TV's it could be a good thing) with the way they released information on the CB. That's POOR marketing. It gives bad word of mouth even if nothing else. Truthfully, the only good marketing in the slightest I've seen about WotC with D&D in the past 3 years has been in regards to their Red Box release. Overall, from their no information release and relying on a fansite for information for just about all their games (Heroscape...now canx'd by WotC, to A&A), to the disappointing quality concerns they've released with some of their games (A&A Pacific 1940 to Betrayal on House on the Hill....though they HAVE given out additional planes for AAP1940 after much complaining by the buyers and were easy to contact and get said planes)...to their handling of the Essentials release (which passed a ton of bad karma there too which was unnecessary and could have easily been positive Karma)...their marketing as all the earmarks of people who have no idea what marketing even is. This isn't about revisions...this is about marketing...and most people claiming WotC is doing great have not actually posted ANYTHING about WotC doing ANY good marketing overall in relation to what actually would be considered GOOD marketing. Everyone's just trying to concentrate on the single point of whether revisions are good or bad marketing (which I've already notated can be GOOD OR BAD...but are inherently RISKY which is why they can go either way and hence not a smart idea to do something that drastic that often). They are ignoring that the entire original post had very little to do with that point, but a lOT to do with all the BAD marketing strategies (very similar to what TSR was doing) WotC is currently involved with. [/QUOTE]
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Excellent point on WotC mishandling
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