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<blockquote data-quote="Dire Bare" data-source="post: 4707601" data-attributes="member: 18182">I would disagree with this.&nbsp; Brand name is undoubtedly very important, and I'm sure that more than a few crappy novels with the brand of &quot;Dragon Age&quot;, &quot;WarCraft&quot;, &quot;WH40K&quot;, and &quot;Dungeons &amp; Dragons&quot; have sold more than their fair share of copies by a wide margin.&nbsp; People buy brand name book series for the same reason they eat at national chain restaurants, comfort and the knowledge you'll probably get a decent meal like the last one you had while eating there.If a &quot;brand&quot; series continues to pump out crappy books, it will die.&nbsp; Just like if every time you visited Wendy's, you got a nasty cheeseburger, you'd eventually stop going there.People do purchase books for quality!&nbsp; But buying a &quot;brand&quot; reduces the risk you take.&nbsp; If I purchase a book from an author I've never heard of before, with no &quot;brand&quot;, I'm taking a risk that I might be getting an awesome novel . . . or a craptastic borefest.&nbsp; If I purchase a novel from an author I'm familiar with, and/or a book from a &quot;brand&quot; series I'm familiar with, chances are I'll enjoy the book (although, of course, there's still a smaller risk it will be terrible).As I've mentioned upthread, I own and have read almost every D&amp;D novel since the 80s.&nbsp; I wouldn't continue to purchase these novels if I felt the majority of them were terrible.&nbsp; The D&amp;D brand wouldn't be as strong as it is if most of these books were terrible.&nbsp; Sure, I've been disapointed more than a few times, and there are certain authors within the &quot;brand&quot; that I now avoid, but the vast majority of the books are good to excellent, IMHO . . . . and that's why I keep buying them.</blockquote>

[QUOTE="Dire Bare, post: 4707601, member: 18182"] I would disagree with this. Brand name is undoubtedly very important, and I'm sure that more than a few crappy novels with the brand of "Dragon Age", "WarCraft", "WH40K", and "Dungeons & Dragons" have sold more than their fair share of copies by a wide margin. People buy brand name book series for the same reason they eat at national chain restaurants, comfort and the knowledge you'll probably get a decent meal like the last one you had while eating there. If a "brand" series continues to pump out crappy books, it will die. Just like if every time you visited Wendy's, you got a nasty cheeseburger, you'd eventually stop going there. People do purchase books for quality! But buying a "brand" reduces the risk you take. If I purchase a book from an author I've never heard of before, with no "brand", I'm taking a risk that I might be getting an awesome novel . . . or a craptastic borefest. If I purchase a novel from an author I'm familiar with, and/or a book from a "brand" series I'm familiar with, chances are I'll enjoy the book (although, of course, there's still a smaller risk it will be terrible). As I've mentioned upthread, I own and have read almost every D&D novel since the 80s. I wouldn't continue to purchase these novels if I felt the majority of them were terrible. The D&D brand wouldn't be as strong as it is if most of these books were terrible. Sure, I've been disapointed more than a few times, and there are certain authors within the "brand" that I now avoid, but the vast majority of the books are good to excellent, IMHO . . . . and that's why I keep buying them. [/QUOTE]

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