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Message: <blockquote data-quote="Hussar" data-source="post: 4222633" data-attributes="member: 22779">... because that merchant has maybe one or two items, not an entire shop full of them and doesn't exactly spread it around that he has them except to certain people (like adventurers) that might be interested?If you think 500% is extravagant mark up, you have never been shopping for antiques.  Heck, a first appearance of Superman comic book is worth about 500 000 USD.  That's considerably more than 500% mark up, even taking inflation into consideration.  Yet, surprisingly enough, people aren't going around murdering comic book collectors.Something to remember here is that the traveling merchant is a feature in Heroic tier.  That means minor magic items only - +2 at best.  In higher tiers, the merchants are going to have access to higher level goodies in order to sell their wares.  In other words, that dwarven peddler that travels around might have a +1 sword to sell you.  That githyanki merchant you meet after you have made a pretty decent name for yourself, actually belongs to an arcane guild that uses ritual magic heavily to transport items.  Then, once you begin treading on your path to epic greatness, that Lich contacts you with an offer because news of your incredible prowess has perked his interest.</blockquote>