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Message: <blockquote data-quote="wocky" data-source="post: 4749653" data-attributes="member: 11408">My two cents on the 1:10 ratio:1 - Some of those people have bought or will buy a printed copy. It still is a lost sale of the PDF, but hardly the same as someone that downloads and prints the pirate copy. In a perfect world the PDF would come free with the printed book.2 - Many, many, many of those will never give more than a cursory glance to the pirate book, if they give a look at all. It's usual for people to download much more stuff than they get to watch/read/hear. Most of these wouldn't have laid a cent for a legal copy.3 - Some of these people live in countries where the exchange rate makes the books very expensive. I know because I live in such a country (Argentina). The "book price : salary" ratio makes D&D books and PDFs much more expensive for us. Arguably some people that download the files illegally would have bought them if left with no other choice... but most of them wouldn't have (not necessarily because they can't, but rather because at some price point they're not worth it).I assume the number of illegal downloads that caused a lost sale of either a digital or printed copy of the book is much lower.</blockquote>