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Exclusive interview WotC President Greg Leeds
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<blockquote data-quote="Dumnbunny" data-source="post: 4752880" data-attributes="member: 66848"><p>Well, let's start with this simple truth: piracy is not a new problem. It is a problem that goes back over two decades if not longer. In that time, companies and industry associations which dwarf WotC (and Hasbro for that matter) in terms of size, warchest and technical prowess have tried and failed to come up with a piracy "solution."</p><p></p><p>About the only thing that's accomplished by all the DRM, watermarks, lawsuits and removal of official electronic verions is to make stakeholders feel better about piracy. DRM is routinely stripped off. The DRM on Kindle books can be stripped off with a script. One early form of CD DRM could be defeated with a black felt-tip pen. Watermarks can be rendered useless with an anonymous, pre-paid credit-card and a cafe with an anonymous, open wifi network. The RIAA sued over 28,000 people with no noticable effect. And despining a book for easy scanning is SOP with pirates these days.</p><p></p><p>So, attacking the supply end of piracy is demonstrably futile. What you do is attack the demand end. What you do is the iTunes solution. Offer people what they want (content <strong>and</strong> format) at an attractive price, and they <strong>will</strong> give you their money.</p></blockquote><p></p>
[QUOTE="Dumnbunny, post: 4752880, member: 66848"] Well, let's start with this simple truth: piracy is not a new problem. It is a problem that goes back over two decades if not longer. In that time, companies and industry associations which dwarf WotC (and Hasbro for that matter) in terms of size, warchest and technical prowess have tried and failed to come up with a piracy "solution." About the only thing that's accomplished by all the DRM, watermarks, lawsuits and removal of official electronic verions is to make stakeholders feel better about piracy. DRM is routinely stripped off. The DRM on Kindle books can be stripped off with a script. One early form of CD DRM could be defeated with a black felt-tip pen. Watermarks can be rendered useless with an anonymous, pre-paid credit-card and a cafe with an anonymous, open wifi network. The RIAA sued over 28,000 people with no noticable effect. And despining a book for easy scanning is SOP with pirates these days. So, attacking the supply end of piracy is demonstrably futile. What you do is attack the demand end. What you do is the iTunes solution. Offer people what they want (content [b]and[/b] format) at an attractive price, and they [b]will[/b] give you their money. [/QUOTE]
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