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Explain Twitch/live-streaming culture to me
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<blockquote data-quote="Ondath" data-source="post: 8859984" data-attributes="member: 7031770"><p>Hello! Millennial here, so I'm mostly midway when it comes to things like streaming culture. It became big during my university days, but I never got too much into it myself.</p><p></p><p>From what I understand, the biggest appeal is the parasocial relationship. A lot of the Internet is built for this these days — Youtubers treat you like a friend by slipping in little facts about their daily life or talking like they would talk to a friend, companies post "relatable" memes on social media... What all these (and streamers) try to do is create a one-way social relationship where you feel like you're spending quality time with the person (and thus become engaged with them and want to consume more of their <strong><em>C O N T E N T</em></strong>), but the relationship is obviously one-sided since the youtuber/streamer/company Twitter profile simply cannot know you like you "know" them.</p><p></p><p>When it comes to streaming, the idea is that you're basically watching a funny friend play a game in an entertaining way, but they happen to be a friend for thousands of people watching. They might play horror games and get "spooked" in a funny way, or play a chill game and read comments from their chat and shoot the shirt about anything and nothing while Powerwash Simulator is played in the background, or they might play serious competitive multiplayer games and show off their skill.</p><p></p><p>You said this kind of parasocial relationship doesn't appeal to you, and I honestly get it. But with newer generations growing in a world where social interactions are sanitised and there are a lot less avenues to spend time with friends, streams and other parasocial relationships give a useful substitute. This was especially true during the pandemic. You can't meet up with friends, so why not watch a stream where a group of friends discuss Reddit's Am I The A*shole threads and get that same feeling of hanging out with a group? Stuff like this make streams really appealing.</p><p></p><p>Honestly, I'm of too minds about it. On the one hand, I feel like it's way too easy for parasocial relationships to become unhealthy. But at the same time, there are some streamers that I've started to enjoy over time and I have to admit they entertain me a lot (though most of the time I don't watch the actual streams but the highlights on Youtube). It has become a legitimate way of earning money, and there are worse ways to earn money in entertainment if you ask me.</p></blockquote><p></p>
[QUOTE="Ondath, post: 8859984, member: 7031770"] Hello! Millennial here, so I'm mostly midway when it comes to things like streaming culture. It became big during my university days, but I never got too much into it myself. From what I understand, the biggest appeal is the parasocial relationship. A lot of the Internet is built for this these days — Youtubers treat you like a friend by slipping in little facts about their daily life or talking like they would talk to a friend, companies post "relatable" memes on social media... What all these (and streamers) try to do is create a one-way social relationship where you feel like you're spending quality time with the person (and thus become engaged with them and want to consume more of their [B][I]C O N T E N T[/I][/B]), but the relationship is obviously one-sided since the youtuber/streamer/company Twitter profile simply cannot know you like you "know" them. When it comes to streaming, the idea is that you're basically watching a funny friend play a game in an entertaining way, but they happen to be a friend for thousands of people watching. They might play horror games and get "spooked" in a funny way, or play a chill game and read comments from their chat and shoot the shirt about anything and nothing while Powerwash Simulator is played in the background, or they might play serious competitive multiplayer games and show off their skill. You said this kind of parasocial relationship doesn't appeal to you, and I honestly get it. But with newer generations growing in a world where social interactions are sanitised and there are a lot less avenues to spend time with friends, streams and other parasocial relationships give a useful substitute. This was especially true during the pandemic. You can't meet up with friends, so why not watch a stream where a group of friends discuss Reddit's Am I The A*shole threads and get that same feeling of hanging out with a group? Stuff like this make streams really appealing. Honestly, I'm of too minds about it. On the one hand, I feel like it's way too easy for parasocial relationships to become unhealthy. But at the same time, there are some streamers that I've started to enjoy over time and I have to admit they entertain me a lot (though most of the time I don't watch the actual streams but the highlights on Youtube). It has become a legitimate way of earning money, and there are worse ways to earn money in entertainment if you ask me. [/QUOTE]
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