Reply to thread

Message

<blockquote data-quote="darjr" data-source="post: 9064346" data-attributes="member: 52905">He doesn’t convincingly pour cold water on the icv2 survey. He notes problems with surveys that I’m sure icv2 is aware of. Their survey literally is their product that retailers depend upon as part of a constellation of data to do business. They’ve been at it a while now.Looking at Chris Sims comments he concedes ICV2 numbers are probably correct but from his first statement to his last he seems to be saying “overall” sales and also fails to give us anything better than icv2 numbers.It’s similar with the other comments.Finally Lisa Stephens and her comments are not mentioned. Which I think was a simple oversight on Teos part. It’s a great article and brings up some good stuff but ultimately unless and until they show up with more proof I’m not convinced. I can be. It won’t be hard I promise you. I’d be thrilled to be proven wrong with nice crunchy proof. Finally, I must concede that the ICV2 numbers ARE retail only. And the Amazon numbers are cumbersome. But it’s far more than the article has to offer.</blockquote>

[QUOTE="darjr, post: 9064346, member: 52905"] He doesn’t convincingly pour cold water on the icv2 survey. He notes problems with surveys that I’m sure icv2 is aware of. Their survey literally is their product that retailers depend upon as part of a constellation of data to do business. They’ve been at it a while now. Looking at Chris Sims comments he concedes ICV2 numbers are probably correct but from his first statement to his last he seems to be saying “overall” sales and also fails to give us anything better than icv2 numbers. It’s similar with the other comments. Finally Lisa Stephens and her comments are not mentioned. Which I think was a simple oversight on Teos part. It’s a great article and brings up some good stuff but ultimately unless and until they show up with more proof I’m not convinced. I can be. It won’t be hard I promise you. I’d be thrilled to be proven wrong with nice crunchy proof. Finally, I must concede that the ICV2 numbers ARE retail only. And the Amazon numbers are cumbersome. But it’s far more than the article has to offer. [/QUOTE]

Verification