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Message: <blockquote data-quote="Fast Learner" data-source="post: 485132" data-attributes="member: 649">I shopped online pretty extensively before I ended up getting the stone at Costco, but that was 3 years ago so there may be better deals now.Zales is a huge ripoff. So is Jareds and, AFAIK, every chain jewelry store.BlueNile.com was, indeed, helpful in educating me.Very Important: If you shop online (or anywhere) you will want to see the diamond and compare it to others visually before making a purchase. While there are names for the various cuts (marquis, princess, etc.) that would lead you to believe that everything with the same name has the same cut, it's simply not true. Diamonds are cut to make them as nice looking as possible, but the various angles can change considerably in order to avoid (grind away) flaws in the original stone. As such, two 1.0 carat marquis cut diamonds with idental color and clarity can look very different: one may shine and sparkle beautifully while the other looks quite dull. You absolutely have to see the diamond and compare it to others.Also, competent jewelers will allow you to freely look at the diamond using their microscope. You may not know what you're looking for (other than obvious flaws and a chipped girdle, some of which you'll have unless you buy an exhorbitantly expensive flawless diamond), but if the jeweler doesn't want you to look, just walk away and choose a different store -- they've got something to hide, it's that simple.</blockquote>

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