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<blockquote data-quote="Mandeville" data-source="post: 1111590" data-attributes="member: 11847">Elf?&nbsp; People on this board didn't know what it was!&nbsp; I will grant you Dr. Seuss though.&nbsp; But even Matchstick Men, No one heard of this movie before the summer.&nbsp; This is how I define &quot;mainstream&quot;; if I asked my mom about it, would she know it?&nbsp; Would my in-laws go see it?&nbsp; They LOVED pirates.&nbsp; Anything Disney is mainstream.&nbsp; Big Fat Greek Wedding became mainstream. See, a problem with mainstream is that many movies do not reach that status until they have run for two weeks and people tell their ignorant friends to go see it.&nbsp; The only way a movie is going to appeal to the masses prior to any screenings is if it has an identity separate of the movie.&nbsp; Movies based on comics or old TV shows.&nbsp; Famous characters or events in history.&nbsp; See, my mom could hear something about Kill Bill on TV and it would make no connection.&nbsp; But if she heard a blurb about Dr. Seuss then she would make a connection an anticipate its release.I realize that using my mom as a measuring stick is anecdotal, but is the best I could wrap my mind around to illustrate my point.</blockquote>

[QUOTE="Mandeville, post: 1111590, member: 11847"] Elf? People on this board didn't know what it was! I will grant you Dr. Seuss though. But even Matchstick Men, No one heard of this movie before the summer. This is how I define "mainstream"; if I asked my mom about it, would she know it? Would my in-laws go see it? They LOVED pirates. Anything Disney is mainstream. Big Fat Greek Wedding became mainstream. See, a problem with mainstream is that many movies do not reach that status until they have run for two weeks and people tell their ignorant friends to go see it. The only way a movie is going to appeal to the masses prior to any screenings is if it has an identity separate of the movie. Movies based on comics or old TV shows. Famous characters or events in history. See, my mom could hear something about Kill Bill on TV and it would make no connection. But if she heard a blurb about Dr. Seuss then she would make a connection an anticipate its release. I realize that using my mom as a measuring stick is anecdotal, but is the best I could wrap my mind around to illustrate my point. [/QUOTE]

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