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Message: <blockquote data-quote="barsoomcore" data-source="post: 389831" data-attributes="member: 812">Go to <a href="http://www.boxofficemojo.com" target="_blank">Box Office Mojo</a> and you can see stats on most films of the past few years.Certainly the truth is that the top grossers of all time are almost invariably PG-rated. Not G-rated, mind you, but also not R-rated. PG is NOT a "family" rating. G is for all ages -- PG is not recommended for little children, and certainly I don't know that a film like, say Titanic, is appropriate for five-year-olds.The other thing worth pointing out is that with very few exceptions, the top-grossing films of all time are also notable for being among the most expensive films of their times. It costs a lot of money to make that much money, and the list of films that spent similar amounts and failed to make it back is MUCH longer. Targetting the broad audience is risky because it requires a larger investment (in marketing and distribution, if nothing else), and the chance of making that big payoff is not always a good one.More careful targetting DOES lead to lower risk -- though with the downside of a lower highest possible return. So an R-rated action picture, while it might have very little chance at making as much as Titanic, has a much better chance at making a profit. Because the picture is more tightly targetted, you have a much better idea of what your return is likely to be, and can manage your production to meet a well-predicted budget with greater confidence of profit than a broadly-targetted film will provide.The same holds true with gaming products -- yeah, sure, Hasbro might make the MOST money with an approach that offends no one and appeals to EVERYONE, but is it the smartest play? Not necessarily. It contains much higher risk -- the risk that they may have miscalculated the entire market and are thus overselling the product -- spending more than the market will ever be able to provide. In that case, it makes sense for them to focus their market a bit, toss out some segments in favour of a tighter, more predictably profitable market.I don't have any market data so I can't speculate (well I could, but even for me that's pretty self-important) but I hope that makes it clear that there are good reasons for either approach, both in the film industry and in the gaming industry. It's a question of risk versus returns.</blockquote>

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