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Fantasy Flight Games statement on Star Wars License
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<blockquote data-quote="Beginning of the End" data-source="post: 5410434" data-attributes="member: 55271"><p>Mongoose had a legitimate announcement which net them pretty much zero marketing benefit ("we didn't get a license"). </p><p></p><p>So Mongoose spiked that announcement by leaking the fact that the license had been granted along with a bunch of details about who did get the license. They stopped short of openly identifying that company (possibly because they were legally prohibited from doing so), but they did take a course of action deliberately designed to (a) steal some of that other company's thunder and (b) reap the benefit for themselves.</p><p></p><p>Now, as long as the frenzy of speculation continues, the actual license holder is probably going to benefit from all this. But if speculation settles into consensus that FFG has the license and FFG <em>does</em> have the license, then the resulting response to the final announcement of "that's old news" will probably be harmful.</p><p></p><p>In that spirit, I say: "This is going to be West End Games' big comeback."</p></blockquote><p></p>
[QUOTE="Beginning of the End, post: 5410434, member: 55271"] Mongoose had a legitimate announcement which net them pretty much zero marketing benefit ("we didn't get a license"). So Mongoose spiked that announcement by leaking the fact that the license had been granted along with a bunch of details about who did get the license. They stopped short of openly identifying that company (possibly because they were legally prohibited from doing so), but they did take a course of action deliberately designed to (a) steal some of that other company's thunder and (b) reap the benefit for themselves. Now, as long as the frenzy of speculation continues, the actual license holder is probably going to benefit from all this. But if speculation settles into consensus that FFG has the license and FFG [i]does[/i] have the license, then the resulting response to the final announcement of "that's old news" will probably be harmful. In that spirit, I say: "This is going to be West End Games' big comeback." [/QUOTE]
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