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Message: <blockquote data-quote="Rechan" data-source="post: 4869125" data-attributes="member: 54846">I recall reading a good example of this.Let's say the PCs are investigating disappearances. They're going around the village asking people. And repeatedly, NPCs say, "The Green Lady got'm". Be purposefully vague; don't describe her. Toss in a little folklore or legend, but be intentionally conservative on info. Then, as the PCs trape into the swamp, have them find signs. Little stick figures (ala Blair Witch) hanging from the trees. Have them roll perception checks to hear bubbling from the muck and the mud in the distance. Get them lost, and let darkness start to set in.Then, say, "The Green Lady crawls out of the mud in front of you and attacks."The players have all ready filled in what they think she looks like in their heads, and you don't counter that; you use that to your advantage by giving no description of her. And you've built up a slow burn, and then you kick it in gear.</blockquote>