February Breaks Box Office Record
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...snip...February Breaks Box Office Record
by Brandon Gray
March 3, 2009
The final tally for February came in at nearly $770 million, marking the highest-grossing February ever. Business was up over ten percent from last year, which was the previous February best. Adjusting for ticket price inflation, though, February 2009 was effectively in a tie with February 2004 (fueled by The Passion of the Christ) and February 1997 (driven by two Star Wars special editions).
The bustling February comes in the wake of the first billion dollar January, which was the rare January to out-gross the preceding December. The first two months of 2009 tallied $1.78 billion, a 16 percent improvement over 2008 through the same point and the highest-grossing start to a year on record. The box office boom of January and February followed the weakest December of this decade, which grossed less than $800 million (and rated even worse in terms of attendance). The key difference has been a much stronger overall slate of pictures in January and February than December.