NOW LIVE! Today's the day you meet your new best friend. You don’t have to leave Wolfy behind... In 'Pets & Sidekicks' your companions level up with you!

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Message: <blockquote data-quote="MGibster" data-source="post: 8600177" data-attributes="member: 4534">Are we talking about the same children who think a show featuring a ten year old boy who wanders around the country without parental supervision, captures exotic animals, and trains them to merciless combat one another in an arena before thousands of spectators isn't too ridiculous a premise? GI Joe followed the marketing strategy that worked well for Barbie.  You sell the basic doll and then make a killing on the accessories including weapons, vehicles, and new outfits.  Did I say doll?  Sorry, GI Joe is an action figure.  Boys don't play with dolls.  Seriously, Hasbro directed their employees to never refer to GI Joe as a doll. I think its Americanness (wow, spellchecker says that's a word) is a big problem so far as the international market is concerned.  For the first GI Joe movie, they tried marketing it in Europe as an international team.  I don't know how that works with a team called GI Joe. But keep in mind that GI Joe was revived in the early 1980s during a time when the US Army had quite a serious morale problem.  The cartoon was released in 1985, and that same year the nation got to see the body of Steelworker 2nd Class Robert Stethem of the United States Navy lying on the tarmac of the airport in Beirut after Hezbollah terrorist tortured and murdered him.  Even back in the 80s, people knew terrorism was ugly.I think GI is inexorably tied to American soldiers and nobody thinks of Ukrainians that way.  That'd be like thinking of a US soldier as a Tommy.</blockquote>

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