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FLGS Marketing?
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<blockquote data-quote="Quasqueton" data-source="post: 583607" data-attributes="member: 3854"><p>I just learned of a new game store in my area. I went by today for the first time to look it over. It looks nice and neat, has plenty of game books and minis and all the other little extras you'd expect. The owner/operator is a gamer himself, and is surprisingly willing and eager to talk games. This shop will probably be my first and last stop game supplier.</p><p></p><p>But as with most small, niche-market stores, he probably doesn't have a big list of patrons. </p><p></p><p>Now, I'm going to ask some questions of y'all here, but I want it understood that I personally have no connection with this store or this owner. Although I would love to see the store thrive, I have no intention of telling this guy how to run his business. I'm only asking these questions here for a general discussion. Maybe I'll point the owner to this thread, but I don't intend to be an unsolicited marketing advisor.</p><p></p><p>Anyway, here's what I was wondering:</p><p></p><p>What should a small game-shop owner do to advertise and bring in shoppers? He probably got in dept up to his eyeballs to open the shop, so he may not have lots of money to spend on marketing. Gimics would have to be cheap.</p><p></p><p>I would think a web site would be good. Even if just one page to give contact info, address and directions. If this store had an e-mail account, I could and would use it to ask if he has a particular item in stock (I could pick it up during lunch or after work). If he didn't have it in stock, I could request it. (I much prefer e-mail to telephones.)</p><p></p><p>How about some kind of "business-card" type give away. Some really cheap note pads with the store name and phone number? I use note pads when DMing to keep track of various items. Even something simple like a bookmark with the store name and number?</p><p></p><p>This store doesn't even have a sign. Only a big "Grand Opening" banner gave me a hint as to where it was. Maybe a sign is being made. I don't know.</p><p></p><p>What could a store like this do to get out word of its existance? Word of mouth is only so good.</p><p></p><p>Quasqueton</p></blockquote><p></p>
[QUOTE="Quasqueton, post: 583607, member: 3854"] I just learned of a new game store in my area. I went by today for the first time to look it over. It looks nice and neat, has plenty of game books and minis and all the other little extras you'd expect. The owner/operator is a gamer himself, and is surprisingly willing and eager to talk games. This shop will probably be my first and last stop game supplier. But as with most small, niche-market stores, he probably doesn't have a big list of patrons. Now, I'm going to ask some questions of y'all here, but I want it understood that I personally have no connection with this store or this owner. Although I would love to see the store thrive, I have no intention of telling this guy how to run his business. I'm only asking these questions here for a general discussion. Maybe I'll point the owner to this thread, but I don't intend to be an unsolicited marketing advisor. Anyway, here's what I was wondering: What should a small game-shop owner do to advertise and bring in shoppers? He probably got in dept up to his eyeballs to open the shop, so he may not have lots of money to spend on marketing. Gimics would have to be cheap. I would think a web site would be good. Even if just one page to give contact info, address and directions. If this store had an e-mail account, I could and would use it to ask if he has a particular item in stock (I could pick it up during lunch or after work). If he didn't have it in stock, I could request it. (I much prefer e-mail to telephones.) How about some kind of "business-card" type give away. Some really cheap note pads with the store name and phone number? I use note pads when DMing to keep track of various items. Even something simple like a bookmark with the store name and number? This store doesn't even have a sign. Only a big "Grand Opening" banner gave me a hint as to where it was. Maybe a sign is being made. I don't know. What could a store like this do to get out word of its existance? Word of mouth is only so good. Quasqueton [/QUOTE]
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