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Message: <blockquote data-quote="gamerprinter" data-source="post: 5982194" data-attributes="member: 50895">I don't agree with this. If you can beat Amazon's price, then great, but price alone is not the best method of competition (just don't over-price), and chances are you probably won't be able to beat their price. As a business man in digital printing/graphic design price isn't everything, however as Jester said, and I'll add - service is everything. Online stores can only provide a possible cheaper price and inexpensive/free shipping - this is all they have in favor, other than being accessable to anyone with an online connection. A brick and mortar shop can provide gaming space in store, special events, personalized ordering, a place to network with other gamers, etc. Be agressive as you can with pricing, but put more of your concern in your staff, the appeal of the inside and front of the store, provide gaming tables for your customers, serve candy, chips and drinks - provide good service and you have a good chance at success.</blockquote>