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Message: <blockquote data-quote="JoeGKushner" data-source="post: 3370910" data-attributes="member: 1129">You might want to start releasing the crunch stuff now in small portions in order to build up 'slush' funds to to speak. Themed items, monsters, etc...If there's fiction, perhaps an anthology would be the way to start off? And knowing ahead of time what effects are going to take place in the novels is something to think about. Is this going to be a fiction pushed line or is it a gaming line. WoTC can get away with it because they're novels are huge sellers. Other companies and settings like Scarred Lands, whose first trilogy undid some of the biggest aspects of the setting in mid stream, can not.</blockquote>