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Message: <blockquote data-quote="mythusmage" data-source="post: 2538322" data-attributes="member: 571">But Miller's name did create buzz. People know who he is and so they bought that issue based on his reputation.An author's name can create buzz. The publisher's name can create buzz. But when neither the author or the publisher is known then buzz has to be created.What is buzz? simply word on the street about a product. Good or bad, so long as it's being talked about. Mr. Famous writes an Urban Arcana adventure. It gets talked about. Sales are better than expected. Word gets out that it's crap. More people buy it to see if the stories are true. All buzz.What if it's Mr. Obscure who writes the adventure? Then you need to let the world know. And if the buzz is bad, you're not going to do well. When you're not well known you need to establish a reputation as a producer of good product. Then means producing good product, and getting the word out about it. That means writing more than basic mechanics and making an active effort to sell what you've written.Things are changing in this industry, to survive publishers will have to make changes. Hate to say this, but the day of the short PDF are done. You want to keep selling you need to publish works that offer more than just the mechanics. Your products need to add value or you will see them fail when somebody offers the OGC for free.Yes, it is cruel. Sometimes life can be a royal bitch.</blockquote>