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Message: <blockquote data-quote="Man in the Funny Hat" data-source="post: 4462822" data-attributes="member: 32740">What makes ANY movie good to watch regardless of length.  Start with good writing.  Add good acting and direction, some competent editing and a few other secret ingredients and now I'll stop this metaphor before it gets out of control. The thing about wanting to keep running times low isn't trivial.  I first learned about the notion in reading about Star Wars back when I was a hopeless Star Wars geek.  I had read that one of the reasons that George Lucas has trimmed about 10 minutes or so of scenes aside from pacing was to keep the running time under 2 hours so that theaters wouldn't have to sacrifice one showing every night and thus make it more attractive for them.  Now, nobody could have predicted it would just DESTROY box-office records the way it did making the issue of its running time rather moot but when your thinking in terms of profitability its something you need to consider. You don't generally expect a movie to be packing them in with everyone scrambling to get in or waiting in lines.  In that case you want the casual moviegoer who walks up to the box office or checks listings to see what's playing to be able to choose YOUR movie.  If there's another showing of your film starting soon then they don't have to choose something else.  If your film runs 3 hours and there's only three shows a night and the second one is already underway that casual moviegoer isn't going to wait the 3 hours - they'll pick someone elses movie to see. I guess I'm just saying that IF a movie is going to draw the crowds its length isn't much of an issue.  If you can't expect it to be super-popular then from a purely business standpoint shorter is better. But then again, if a movie is crap and isn't going to draw anyone at all then the running time is once again irrelevant.  Having 4 people in 4 shows a night over the weekend instead of 4 people in 3 shows a night adds up to no profits for anyone anyway. One last factor to consider is what KIND of movie it is.  If it's action/adventure kind of stuff you can expect to see more of the movies default demographic in general - young males.  If it's an artsy period costume drama then you are already setting your profits lower because the general demographics of moviegoers indicates you'll see fewer people than a shoot-em-up.  And then once again the running time becomes signficant to getting people in to see YOUR movie instead of something else that is more likely to have another showing starting soon.</blockquote>

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