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Forked Thread: marketing 4e (was 10:1 downloads)
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<blockquote data-quote="Remathilis" data-source="post: 4755880" data-attributes="member: 7635"><p>Didja visit Wizards.com/dnd from August 2007-June 2008? There were practically updates everyday. As a matter of fact, WotC got a lot of bashing for doing this; telling people how much better 4e WAS compared to 3.X (which led to a lot of people thinking WotC was trashing 3e to sell 4e. Duh!)</p><p></p><p>Similarly, ads ran in video-game and comic-book magazines (to demographics closely linked to gaming) and there were web-banners on different gaming internet sites.</p><p></p><p>Oh, and there were TV ads</p><p></p><p>[ame=http://www.youtube.com/watch?v=R0CouN_qv-I&feature=player_embedded]YouTube - Beholder Commercial[/ame]</p><p></p><p>And if that wasn't enough, there were those two Wizards Presents titles (World & Monsters, Classes & Races). </p><p></p><p>Seriously, you had to go out of your way to remain a gamer on the net and NOT hear about 4e!</p><p></p><p></p><p></p><p>Ummm... Google the phrase "ENWORLD and D&D XP Playtest 2008", or look back at some of those Design and Development articles in Wizard.com. Or, you know, find a World Wide D&D day to play it yourself at (assuming there was one near you, of course). </p><p></p><p></p><p></p><p>That depends on where you got your word of mouth from, of course. Enworld has plenty of pro and con people debating. Your friendly local game store or regular gaming group might have had a different reaction. Hardly WotC's fault. </p><p></p><p>Between WotC's own PR blitz and sites like ENworld (not to mention the PDF leaks) there was PLENTY of stuff to sell you. Either you chose not to buy or chose not to listen, but neither of these are WotCs fault.</p></blockquote><p></p>
[QUOTE="Remathilis, post: 4755880, member: 7635"] Didja visit Wizards.com/dnd from August 2007-June 2008? There were practically updates everyday. As a matter of fact, WotC got a lot of bashing for doing this; telling people how much better 4e WAS compared to 3.X (which led to a lot of people thinking WotC was trashing 3e to sell 4e. Duh!) Similarly, ads ran in video-game and comic-book magazines (to demographics closely linked to gaming) and there were web-banners on different gaming internet sites. Oh, and there were TV ads [ame=http://www.youtube.com/watch?v=R0CouN_qv-I&feature=player_embedded]YouTube - Beholder Commercial[/ame] And if that wasn't enough, there were those two Wizards Presents titles (World & Monsters, Classes & Races). Seriously, you had to go out of your way to remain a gamer on the net and NOT hear about 4e! Ummm... Google the phrase "ENWORLD and D&D XP Playtest 2008", or look back at some of those Design and Development articles in Wizard.com. Or, you know, find a World Wide D&D day to play it yourself at (assuming there was one near you, of course). That depends on where you got your word of mouth from, of course. Enworld has plenty of pro and con people debating. Your friendly local game store or regular gaming group might have had a different reaction. Hardly WotC's fault. Between WotC's own PR blitz and sites like ENworld (not to mention the PDF leaks) there was PLENTY of stuff to sell you. Either you chose not to buy or chose not to listen, but neither of these are WotCs fault. [/QUOTE]
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