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Forked Thread: should wotc make a board/minis game to market in toy stores?
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<blockquote data-quote="Cadfael_Corwith" data-source="post: 4610807" data-attributes="member: 78922"><p>Heroscape doesn't have any roleplaying aspect, as it's solely a skirmish game. It doesn't seem to fit with what this thread is proposing.</p><p> </p><p>Then again, I'm not exactly clear how what this thread proposes is different from a supersized starter set with miniatures, terrain and 3-d extras. </p><p> </p><p>If that's what we're talking about, then I doubt the big box stores would be interested. Go to your local Walmart/Target/TRU and see how many $60 boardgames there are. Not many. Ok, I bet you don't find a single one. That's just too much money for a parent to lay out for a game that they're not sure their kid will play. And that's who buys toys at big box stores. Heroscape was on the very high end of the prices and sold for $40. It certainly won't be an impulse buy. </p><p> </p><p>In that way, the $60 box won't bring in many new customers. If instead, you split the boxes apart. Make a $20-25 starter set with a few minis and the rules, then make an "expansion" set that shows the remaining minis and terrain, for $40, you may actually bring in new people. The key, though is packaging. It's got to be flashy. It also has to show that WotC has other expansions planned (as they have already shown with how they're changing the focus of minis production). </p><p> </p><p>The kid can show interest... the parent has a relatively cheap way to gauge the long term interest and since the line has future releases planned, the parent also has automatic birthday presents for the next few years (another important selling point!).</p></blockquote><p></p>
[QUOTE="Cadfael_Corwith, post: 4610807, member: 78922"] Heroscape doesn't have any roleplaying aspect, as it's solely a skirmish game. It doesn't seem to fit with what this thread is proposing. Then again, I'm not exactly clear how what this thread proposes is different from a supersized starter set with miniatures, terrain and 3-d extras. If that's what we're talking about, then I doubt the big box stores would be interested. Go to your local Walmart/Target/TRU and see how many $60 boardgames there are. Not many. Ok, I bet you don't find a single one. That's just too much money for a parent to lay out for a game that they're not sure their kid will play. And that's who buys toys at big box stores. Heroscape was on the very high end of the prices and sold for $40. It certainly won't be an impulse buy. In that way, the $60 box won't bring in many new customers. If instead, you split the boxes apart. Make a $20-25 starter set with a few minis and the rules, then make an "expansion" set that shows the remaining minis and terrain, for $40, you may actually bring in new people. The key, though is packaging. It's got to be flashy. It also has to show that WotC has other expansions planned (as they have already shown with how they're changing the focus of minis production). The kid can show interest... the parent has a relatively cheap way to gauge the long term interest and since the line has future releases planned, the parent also has automatic birthday presents for the next few years (another important selling point!). [/QUOTE]
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Forked Thread: should wotc make a board/minis game to market in toy stores?
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