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Message: <blockquote data-quote="CountPopeula" data-source="post: 4420702" data-attributes="member: 27250">That's not exactly true. Microsoft Office 2008 is $150. iWork 2008 is $79.00. Vista upgrade is $160, 10.5 full install is $130. The 80 gig Zune and 80 gig iPod are both $250. Apple does have very expensive professional-level programs like Final Cut, but Final Cut costs about 1/3 to 1/2 of what competing Avid Media Composer costs.What you're thinking is that Apple hardware is more expensive that Dell and Gateway. Although Dell's Alienware subsidiary is priced comparable to Apple's hardware, possibly a little higher than Apple. When you factor in performance, Apple is comparable to Alienware, possibly superior in pure benchmark tests. So this is basically a false assumption too, when apple is priced next to comparable products as opposed to $400 laptops from walmart.As for Microsoft selling cheaper... no. Microsoft sells more expensive in almost everything they do, excluding XBOX. Of course, it was hard to out-expensive Sony there. Microsoft also sells its name. "C'mon, everyone uses Windows, don't be difficult." This is something Wizards does with D&D, sells the game on name more than merit. Although D&D does have a lot of merit to sell it on, brand loyalty sells more than products, it sells ancillary products.And every brand wants to be a lifestyle brand now. Coke t-shirts, NASCAR romance novels. Stuff like that.</blockquote>