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Fortune Magazine: How Nintendo is beating Sony and Microsoft
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<blockquote data-quote="Whizbang Dustyboots" data-source="post: 3626054" data-attributes="member: 11760"><p>Since it's Sony's responsibility to communicate that to the consumer via marketing, how is it not Sony's fault? The people who learn all the technical specs of all the consoles and what's coming out in 18 months and so on -- the console power users -- have already bought the PS3 or whichever console they prefer.</p><p></p><p>To succeed, a console needs to be successfully marketed to the mainstream. People can diss the Wii all they want, but the ads showing parents and grandparents playing Wii Sports bowling or tennis communicate what the console has to offer and what makes it different -- it's got stuff to offer to people other than guys in their teens and early 20s -- very explicitly. And the market has rewarded them as a result. I can't think of the last console my mom expressed an interest in.</p><p></p><p>Just as PCs didn't break out until the industry explained why ordinary people needed them -- Quicken, the Internet, etc. -- consoles need to explain why they're a must-have for someone other than unmarried dudes. Sony simply hasn't done that.</p><p></p><p>And as a PS2 owner, it amuses me how many games are still coming out for it, and how many great games are available for it, compared to the PS3. My wife and I would have upgraded to the PS3 if there was any compelling reason for us to do so, but between the problematic backwards compatibility and no new games of the franchises we're interested in -- not even the latest installment of the horrible things they've done to the Spyro franchise -- they simply didn't bother to upsell us at all.</p><p></p><p>And that's Sony's fault, and no one else's.</p></blockquote><p></p>
[QUOTE="Whizbang Dustyboots, post: 3626054, member: 11760"] Since it's Sony's responsibility to communicate that to the consumer via marketing, how is it not Sony's fault? The people who learn all the technical specs of all the consoles and what's coming out in 18 months and so on -- the console power users -- have already bought the PS3 or whichever console they prefer. To succeed, a console needs to be successfully marketed to the mainstream. People can diss the Wii all they want, but the ads showing parents and grandparents playing Wii Sports bowling or tennis communicate what the console has to offer and what makes it different -- it's got stuff to offer to people other than guys in their teens and early 20s -- very explicitly. And the market has rewarded them as a result. I can't think of the last console my mom expressed an interest in. Just as PCs didn't break out until the industry explained why ordinary people needed them -- Quicken, the Internet, etc. -- consoles need to explain why they're a must-have for someone other than unmarried dudes. Sony simply hasn't done that. And as a PS2 owner, it amuses me how many games are still coming out for it, and how many great games are available for it, compared to the PS3. My wife and I would have upgraded to the PS3 if there was any compelling reason for us to do so, but between the problematic backwards compatibility and no new games of the franchises we're interested in -- not even the latest installment of the horrible things they've done to the Spyro franchise -- they simply didn't bother to upsell us at all. And that's Sony's fault, and no one else's. [/QUOTE]
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Fortune Magazine: How Nintendo is beating Sony and Microsoft
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