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Message: <blockquote data-quote="doctorhook" data-source="post: 6314930" data-attributes="member: 58401">D&D market penetration has a similar problem in western markets as well: in 2014, with a plethora of attractive, engaging computer RPGs available, it's hard to get people to consider analog games. Its not impossible, mind you--I think 4E actually did a pretty decent job of attracting new players to D&D, for a while--but it's an uphill battle, and at least in western markets (especially English-speaking ones), TTRPGing has the benefit of 40 years of cultural presence and a widely- (if thinly-) spread diaspora of fans. In new markets, D&D still has to convince people why the hell they should try it out when other, prettier options exist, and it has to do so without established domestic support and history.It might also be worth talking about D&D in a cultural context. Even though D&D is a blank slate at its core mechanic, elements like classes, races, monsters, spells, deities, adventures, and established settings all speak to a decidedly western style of fantasy storytelling that people in Asia may have difficulty relating to. To look at it from the other side, if games like Final Fantasy (except possibly its earliest episodes) are any indication, then the style of fantasy stories popular in Asian markets are pretty far removed from that of J. R. R. Tolkien or R. A. Salvatore. If nothing else, if I were in charge of marketing D&D in Asia, the first thing I'd do is hire an art director exclusively for this market.</blockquote>

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