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Funny Email From a Publisher re. Reviews
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<blockquote data-quote="Dagda" data-source="post: 423193" data-attributes="member: 1558"><p>A review shouldn't ignore cost of the item. Wether a consumer is happy with a purchase is often based upon what they paid for it and if they feel it was a good value at that price.</p><p></p><p>Here's an interesting off topic story to illistrate: A year or so ago my wife and I were in the market for a new washing machine and checked into the front load type. Well, Maytag sold one that was significantly more expensive than the competitors. All the review and comments we found on it were either "this is the best purchase I ever made" or "this is the worst purchase I ever made". Nothing in between. I theorize that after spending top dollar, you want to justify it. So you need to really love the product. Or, if the product has not lived up to that, then you feel totally ripped off. Consumer reports rated it as good, but not as good a value as the competition (if I remember correctly).</p><p></p><p>So if a review ignored price and just said "this is a good product to have" it misses the point of what the customer is giving up. </p><p></p><p>I was just looking at reviews of Gaming Frontiers, and none of the ones I saw mentioned the price! They said it was a good read. At the time I felt, well, they got the magazine for free, of course they enjoy it. But would they still enjoy it after paying $20? That's a question that cannot be ignored.</p><p></p><p>I'd think if someone getting all their review products for free, they'd risk falling into a trap of forgetting that the readers will be paying and that the price aspect can't be ignored.</p><p></p><p>At the same time, whether or not a review would buy something isn't an indication that the reader wouldn't want it. So saying "Dont' buy this" could be unfair. But saying "I wouldn't buy it at full price." seems part of what a reader wants from a review.</p></blockquote><p></p>
[QUOTE="Dagda, post: 423193, member: 1558"] A review shouldn't ignore cost of the item. Wether a consumer is happy with a purchase is often based upon what they paid for it and if they feel it was a good value at that price. Here's an interesting off topic story to illistrate: A year or so ago my wife and I were in the market for a new washing machine and checked into the front load type. Well, Maytag sold one that was significantly more expensive than the competitors. All the review and comments we found on it were either "this is the best purchase I ever made" or "this is the worst purchase I ever made". Nothing in between. I theorize that after spending top dollar, you want to justify it. So you need to really love the product. Or, if the product has not lived up to that, then you feel totally ripped off. Consumer reports rated it as good, but not as good a value as the competition (if I remember correctly). So if a review ignored price and just said "this is a good product to have" it misses the point of what the customer is giving up. I was just looking at reviews of Gaming Frontiers, and none of the ones I saw mentioned the price! They said it was a good read. At the time I felt, well, they got the magazine for free, of course they enjoy it. But would they still enjoy it after paying $20? That's a question that cannot be ignored. I'd think if someone getting all their review products for free, they'd risk falling into a trap of forgetting that the readers will be paying and that the price aspect can't be ignored. At the same time, whether or not a review would buy something isn't an indication that the reader wouldn't want it. So saying "Dont' buy this" could be unfair. But saying "I wouldn't buy it at full price." seems part of what a reader wants from a review. [/QUOTE]
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