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Message: <blockquote data-quote="Steel_Wind" data-source="post: 5154269" data-attributes="member: 20741">Alternatively, go to sale of individual minis of their entire line, over the 20 or so sets of them.How could a store possibly sell such minis? Nobody could afford to stock and keep track of that many units! No store could ever do it.True. Only one "store" could do that. WotC's online store.  One central warehouse ships individual minis in a bundle of arbitrary size upon request. $1 for small/medium - $2 for a large - $3 for a huge.  You can't make money at that price? I doubt that highly. Or #1 a common, $1.50-2.50 for UC, 3-5 for rare. Whatever. Don't get greedy - and provided the existing mftring assets can be utilized on a not quite as aggressive scale as done to date? You'll make money.This does go hard against some primal elements in what has made WotC its fortune: distro through retail and random packaging. But that model only works to a point -- and it appears that point has been reached.  Selling individually binned minis directly to the customer allows WotC to have perfect information over inventory, allows WotC to sell directly and make all profits concerned, and actually leverages the internet directly to WotC's advantage in terms of sales.  And you can't pirate miniautres very easily, can you? You could tie the ability to order directly as a perk to being a DND insider subscriber.  That also allows you to leverage that information database as part of your computerized ordering system. My guess is that will get you more than a few subscribers all of a sudden, too.If collectors complain - remedy that with this simple "free" step: don't sell the cards - just the minis.What? WotC's distribution and retail partners are going to become upset? Upset WotC is leveraging existing moulds and mftring capability selling a product directly that they can't stock anyways? I doubt that.Selling direct hasn't hurt Michael Dell.I expect there are a tens of thousands of hardcore gamers, regardless of versions of the game they play, that can be enticed to part with multiple hindreds of dollars without any difficulty to purchase such a product in that manner.Something to think about.</blockquote>

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