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Future of WotC PDFs: Unofficial Sneak Preview?
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<blockquote data-quote="karolusb" data-source="post: 5328459" data-attributes="member: 83359"><p>Printing (smaller presses pay a fortune for this, WOTC has major economies of scale going on) $2.00 for a $30 hardcover. </p><p> </p><p>Storage (.04 cubic feet per book) lets shoot the moon and say $.12 (which assumes 3 months of storage at 1000% of the price of space here in Seattle). </p><p> </p><p>I can't imagine a difference labor to move (I am assuming you mean sales staff, as otherwise I think would be covered in the storage cost, you just replace a phone tech with a web tech)</p><p> </p><p>Does WOTC print in canada? My guess would be $.2-$.3 per book for WOTC sized print runs. (Assuming BAX which has much much better freight rates than UPS, other companies might be even better). </p><p> </p><p>True, middlemen have advantages though (like getting paid for thousands of books at once, rather than waiting for individual purchases to trickle in). That said this works out to around $18 a book assuming they can actually compeltely eliminate it. </p><p> </p><p>The gamestore gets nothing from WOTC (the middlemen already took that piece of the pie, and do with it what they will). </p><p> </p><p>True, though I doubt WOTC is that concerned with the level of profitiability that can be made from half a dozen ancient PDF sales a month. </p><p> </p><p> </p><p>Excepting the distributor WOTC save a whopping $2.32 on a PDF over a physical copy. I doubt it is easy to circumvent distribution regardless of model. WOTC doesn't want to match amazon prices, as it devalues thier products. They don't want to be handle many of the direct marketing aspects of cutting the middleman (they tried it, sold it off). So the benefits to them from these changes are minimal, and undercutting thier distributors by selling to customers for similar prices (even if it is a PDF) is going to result headaches for little relevant gain (if buying it at 40% off would have convinced you, you would have already bought from amazon, and the middleman who manages D&D also distributes magic et. al.). </p><p> </p><p>This is not to say they won't adopt a model of some sort, just meaning to point out that these decisions are more complicated than "PDF's are cheaper" indicates.</p></blockquote><p></p>
[QUOTE="karolusb, post: 5328459, member: 83359"] Printing (smaller presses pay a fortune for this, WOTC has major economies of scale going on) $2.00 for a $30 hardcover. Storage (.04 cubic feet per book) lets shoot the moon and say $.12 (which assumes 3 months of storage at 1000% of the price of space here in Seattle). I can't imagine a difference labor to move (I am assuming you mean sales staff, as otherwise I think would be covered in the storage cost, you just replace a phone tech with a web tech) Does WOTC print in canada? My guess would be $.2-$.3 per book for WOTC sized print runs. (Assuming BAX which has much much better freight rates than UPS, other companies might be even better). True, middlemen have advantages though (like getting paid for thousands of books at once, rather than waiting for individual purchases to trickle in). That said this works out to around $18 a book assuming they can actually compeltely eliminate it. The gamestore gets nothing from WOTC (the middlemen already took that piece of the pie, and do with it what they will). True, though I doubt WOTC is that concerned with the level of profitiability that can be made from half a dozen ancient PDF sales a month. Excepting the distributor WOTC save a whopping $2.32 on a PDF over a physical copy. I doubt it is easy to circumvent distribution regardless of model. WOTC doesn't want to match amazon prices, as it devalues thier products. They don't want to be handle many of the direct marketing aspects of cutting the middleman (they tried it, sold it off). So the benefits to them from these changes are minimal, and undercutting thier distributors by selling to customers for similar prices (even if it is a PDF) is going to result headaches for little relevant gain (if buying it at 40% off would have convinced you, you would have already bought from amazon, and the middleman who manages D&D also distributes magic et. al.). This is not to say they won't adopt a model of some sort, just meaning to point out that these decisions are more complicated than "PDF's are cheaper" indicates. [/QUOTE]
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