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<blockquote data-quote="Jolly_Blackburn" data-source="post: 3505713" data-attributes="member: 44101">GAMA is an opportunity for a publisher to show retailers and distributors what you have coming out in the coming months. You're not really selling stuff (although taking preorders is certainly something that takes place). You're showcasing.I love GAMA because it gives me a chance to talk to hundreds of retailers -- who talk to customers day in and day out. They're the ones who know what's really selling and what's sitting on the shelf gathering dust. Being able to talk to so many retailers in such a short period of time is one of the biggest reasons to attend in my opinion.Even though it can be frustrating to hear ''I tried ordering product such-and-such and was told it's not avaialble.&quot; it's nice to know where the process is breaking down.Especially when you ask them &quot;who's telling you this?&quot; and they point across the floor to another booth. GAMA is a chance to look at your business from many angles.The other big part of the show is just hanging out after hours. Talking shop with other publishers as well as your distributors and retailers.GAMA is a wellspring of experience and know how. Something you really can't get any where else.Giving away stuff is something a lot of companies do.Making BIG announcments is another.It all depends on what you're trying to accomplish.</blockquote>

[QUOTE="Jolly_Blackburn, post: 3505713, member: 44101"] GAMA is an opportunity for a publisher to show retailers and distributors what you have coming out in the coming months. You're not really selling stuff (although taking preorders is certainly something that takes place). You're showcasing. I love GAMA because it gives me a chance to talk to hundreds of retailers -- who talk to customers day in and day out. They're the ones who know what's really selling and what's sitting on the shelf gathering dust. Being able to talk to so many retailers in such a short period of time is one of the biggest reasons to attend in my opinion. Even though it can be frustrating to hear ''I tried ordering product such-and-such and was told it's not avaialble." it's nice to know where the process is breaking down. Especially when you ask them "who's telling you this?" and they point across the floor to another booth. GAMA is a chance to look at your business from many angles. The other big part of the show is just hanging out after hours. Talking shop with other publishers as well as your distributors and retailers. GAMA is a wellspring of experience and know how. Something you really can't get any where else. Giving away stuff is something a lot of companies do. Making BIG announcments is another. It all depends on what you're trying to accomplish. [/QUOTE]

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