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<blockquote data-quote="drnuncheon" data-source="post: 167800" data-attributes="member: 96">Sorry, I have to come down on the industry side on this.The ideal target for a gaming company is someone like me: young, no kids, plenty of disposable income.&nbsp; On average I buy - and this kind of scares me when I think about it too much - $20-40 of gaming material a week. (I console myself with the realization that I'd be spending far more if I took up golf or something else &quot;normal&quot;. <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f600.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":D" title="Big grin&nbsp; &nbsp; :D"&nbsp; data-smilie="8"data-shortname=":D" />)Anyway, the problem with catering to the people that can't afford RPGs is that they don't have any money. So if the publishers want to make money, they have to put out stuff that appeals to the folks that do.&nbsp; And then they have to make it actually worth that money.Sure, they'll expand their potential market if they're cheaper.&nbsp; But will they expand it enough to make it worthwhile?&nbsp; If the company makes $10 on a book (stop snickering, you game designers), then to make it worthwhile to reduce the price by $5, they would have to sell twice as many.Do you think twice as many people would buy, say, Freeport if it were $25 instead of $30?&nbsp; I doubt it.When you consider that the actual profit margin on the book is quite a bit lower than $10/book...like half that on a good day...Would twice as many people have bought Freeport if it were $28 instead of $30?&nbsp; (Say &quot;yes&quot; and I'll laugh.)J</blockquote>

[QUOTE="drnuncheon, post: 167800, member: 96"] Sorry, I have to come down on the industry side on this. The ideal target for a gaming company is someone like me: young, no kids, plenty of disposable income. On average I buy - and this kind of scares me when I think about it too much - $20-40 of gaming material a week. (I console myself with the realization that I'd be spending far more if I took up golf or something else "normal". :D) Anyway, the problem with catering to the people that can't afford RPGs is that [i]they don't have any money[/i]. So if the publishers want to make money, they have to put out stuff that appeals to the folks that do. And then they have to make it actually [i]worth[/i] that money. Sure, they'll expand their potential market if they're cheaper. But will they expand it enough to make it worthwhile? If the company makes $10 on a book (stop snickering, you game designers), then to make it worthwhile to reduce the price by $5, they would have to sell [i]twice as many[/i]. Do you think twice as many people would buy, say, [B][I]Freeport[/I][/B] if it were $25 instead of $30? I doubt it. When you consider that the actual profit margin on the book is quite a bit [u]lower[/u] than $10/book...like half that on a good day... Would twice as many people have bought [B][I]Freeport[/I][/B] if it were $28 instead of $30? (Say "yes" and I'll laugh.) J [/QUOTE]

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