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<blockquote data-quote="Hard8Staff" data-source="post: 167979" data-attributes="member: 1386"><p>I guess the theory goes like this:</p><p></p><p>If most products were priced higher, gamers would have to choose between products and only the strongets would get enough sales to survive. the weaker writers/companies would die out leaving only the cream of the crop. The cream then sells more volume and gets accordingly better margins (print prices per unit drop as volume increases). Cream now pays more for writers.</p><p></p><p>Frankly, it's not currently possible because competitors will lower price to undercut and hopefully outsell their competitors. This road to oblivion is very attractive and hard to resist, though sometimes caused due to foolish feature creep (see just about anything we've made recently -- way too much in there for the price asked -- HackMaster GM Shield should have been $29 NOT $19).</p><p></p><p>But is an INFERIOR 96 page $20 book a better deal than a really good 96 page $25 book? We should be measuring the price of books in the context of their quality. Someone stated that a $40 book was too expensive. Is FR too expensive? (I think it's a value at $40, frankly). How about if the MM and Monsters of Faerun were smooshed together into ONE HC? Would $40 be too much for THAT?</p><p></p><p>It seems to me that some people are willing to pay for about 32 pages at $8 but have a hard time with 320 pages at $30. </p><p></p><p>But at the end of the day, as a manufcacturer it's my job to figure out the consumer's threshold of pain on the price/value proposition and price accordingly.</p><p></p><p>As consumers it's YOUR job to make choices and buy what you like and NOT buy what you don't like (unless it's broccoli...you should all eat your broccoli like it or not).</p><p></p><p>And to answer the question of what a designer should make: whatever the market will bear. Personally, I think $35k is in order for beginning designers, $60k for really good ones. Guys that run companies should get six figures. <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f61b.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":p" title="Stick out tongue :p" data-smilie="7"data-shortname=":p" /></p><p></p><p>Dave Kenzer</p></blockquote><p></p>
[QUOTE="Hard8Staff, post: 167979, member: 1386"] I guess the theory goes like this: If most products were priced higher, gamers would have to choose between products and only the strongets would get enough sales to survive. the weaker writers/companies would die out leaving only the cream of the crop. The cream then sells more volume and gets accordingly better margins (print prices per unit drop as volume increases). Cream now pays more for writers. Frankly, it's not currently possible because competitors will lower price to undercut and hopefully outsell their competitors. This road to oblivion is very attractive and hard to resist, though sometimes caused due to foolish feature creep (see just about anything we've made recently -- way too much in there for the price asked -- HackMaster GM Shield should have been $29 NOT $19). But is an INFERIOR 96 page $20 book a better deal than a really good 96 page $25 book? We should be measuring the price of books in the context of their quality. Someone stated that a $40 book was too expensive. Is FR too expensive? (I think it's a value at $40, frankly). How about if the MM and Monsters of Faerun were smooshed together into ONE HC? Would $40 be too much for THAT? It seems to me that some people are willing to pay for about 32 pages at $8 but have a hard time with 320 pages at $30. But at the end of the day, as a manufcacturer it's my job to figure out the consumer's threshold of pain on the price/value proposition and price accordingly. As consumers it's YOUR job to make choices and buy what you like and NOT buy what you don't like (unless it's broccoli...you should all eat your broccoli like it or not). And to answer the question of what a designer should make: whatever the market will bear. Personally, I think $35k is in order for beginning designers, $60k for really good ones. Guys that run companies should get six figures. :p Dave Kenzer [/QUOTE]
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