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Message: <blockquote data-quote="Roland Delacroix" data-source="post: 168091" data-attributes="member: 1753">Adventure prices can be as low as you like, designers have mentioned before they barely make money at any price because only one person, the DM, buys them.  Even sourcebooks get bought mostly by the DM or one player who will use it.  The critical component is the main rule book, Players Hand Book, or whatever since you sell 4-5 of those to a group.  A group doesnt need to buy ANY book for a sustained period of time.  The publisher sells a book to a player and then supports more PHB sales by writing support material.  Upping the cost of the PHB has a much larger effect on income.In a way this makes the d20 licese genious.  WotC wrote the main item that generates revenue then left it to the other companies to scratch out a living supporting WotC sales.</blockquote>