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<blockquote data-quote="RyanD" data-source="post: 168287" data-attributes="member: 3312"><p>I don't know what you're referring to. I certainly don't think anything is broken - I think things are better today than they've been in 15 years in terms of the health of the RPG market.</p><p></p><p>That doesn't mean that things can't continue to improve. One of those improvements would relate to publishers charging more money for products that deserve higher prices, and another would be creating a whole new range of top-shelf products that can command higher prices than we've ever seen before.</p><p></p><p>Even if those two things happen, there will still be relatively inexpensive products on the market. Nobody is advocating that <em>only</em> high priced items get created - we're arguing that it's a mistake to <em>continue</em> pursuing a low-cost strategy that doesn't work as intended.</p><p></p><p>I'm advocating is the position that lower prices don't increase sales - there's no relationship between product price and sales within a quite large band of potential SRPs; thus, publishers should price at the high end, not the low end, of that band. A publisher would sell just as many units at $15 as they would at $12, so they should charge $15 and either increase product quality or increase profitability - but not charging $15 isn't earning them <em>any</em> benefit.</p><p></p><p></p><p>Ryan</p></blockquote><p></p>
[QUOTE="RyanD, post: 168287, member: 3312"] I don't know what you're referring to. I certainly don't think anything is broken - I think things are better today than they've been in 15 years in terms of the health of the RPG market. That doesn't mean that things can't continue to improve. One of those improvements would relate to publishers charging more money for products that deserve higher prices, and another would be creating a whole new range of top-shelf products that can command higher prices than we've ever seen before. Even if those two things happen, there will still be relatively inexpensive products on the market. Nobody is advocating that [i]only[/i] high priced items get created - we're arguing that it's a mistake to [i]continue[/i] pursuing a low-cost strategy that doesn't work as intended. I'm advocating is the position that lower prices don't increase sales - there's no relationship between product price and sales within a quite large band of potential SRPs; thus, publishers should price at the high end, not the low end, of that band. A publisher would sell just as many units at $15 as they would at $12, so they should charge $15 and either increase product quality or increase profitability - but not charging $15 isn't earning them [i]any[/i] benefit. Ryan [/QUOTE]
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