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<blockquote data-quote="JohnNephew" data-source="post: 170456" data-attributes="member: 2171">Re: You people slay meWhat if the average gamer is already well take care of?&nbsp; Consider, honestly, that the AVERAGE gamer (and there are millions of them!) only needs the PH, and maybe the MM and DMG.&nbsp; That's it.&nbsp; People on the high end of &quot;average&quot; might subscribe to Dragon or Dungeon, which offer value for your money that no small press publisher can compete with, period; people on the low end might not own ANY books, and just make due with a shared PH at gaming night.The problem is that everyone is trying to appeal to the average gamer -- and failing, because it's clear that the average gamer DOES NOT NEED TO BUY ANYTHING MORE AGAIN EVER.&nbsp; Perhaps one can appeal to the &quot;average&quot; by giving away your products to them for free, because they have no need to buy anything.&nbsp; That does not seem to me to be much of a business plan, and even then it's tough.&nbsp; (E.g., the average gamer has never downloaded any one of the many free PDFs from any D20 publisher website!!&nbsp; I'll bet all the downloads of all the D20 PDFs in existence, available from anyone besides WotC, do not add up to 10% of the sales of the 3E PHB.)On the other hand, there may be a market in selling products to the UNUSUAL gamer, that is to say, the one that has money and is interested in spending it!&nbsp; Therein lies a business plan.&nbsp; To make the plan work, you have to charge the right amount of money.It may be that publishers, thinking they are appealing to the average gamer, have actually only been selling to the unusual gamer -- and fundamentally shortchanging themselves because they misunderstand what their market really is.The unusual gamer may be very interested in that $100 cool-enough-to-die-for product, which no one has ever offered her because they were too busy trying to kiss up to the vast pool of average gamers who simply will never want their offerings at any price.Something to think about.-----Different topic: Lady Dragon, thanks for the vote of interest in Occult Lore.&nbsp; I hope we live up to your expectations!</blockquote>

[QUOTE="JohnNephew, post: 170456, member: 2171"] [b]Re: You people slay me[/b] What if the average gamer is already well take care of? Consider, honestly, that the AVERAGE gamer (and there are millions of them!) only needs the PH, and maybe the MM and DMG. That's it. People on the high end of "average" might subscribe to Dragon or Dungeon, which offer value for your money that no small press publisher can compete with, period; people on the low end might not own ANY books, and just make due with a shared PH at gaming night. The problem is that everyone is trying to appeal to the average gamer -- and failing, because it's clear that the average gamer DOES NOT NEED TO BUY ANYTHING MORE AGAIN EVER. Perhaps one can appeal to the "average" by giving away your products to them for free, because they have no need to buy anything. That does not seem to me to be much of a business plan, and even then it's tough. (E.g., the average gamer has never downloaded any one of the many free PDFs from any D20 publisher website!! I'll bet all the downloads of all the D20 PDFs in existence, available from anyone besides WotC, do not add up to 10% of the sales of the 3E PHB.) On the other hand, there may be a market in selling products to the UNUSUAL gamer, that is to say, the one that has money and is interested in spending it! Therein lies a business plan. To make the plan work, you have to charge the right amount of money. It may be that publishers, thinking they are appealing to the average gamer, have actually only been selling to the unusual gamer -- and fundamentally shortchanging themselves because they misunderstand what their market really is. The unusual gamer may be very interested in that $100 cool-enough-to-die-for product, which no one has ever offered her because they were too busy trying to kiss up to the vast pool of average gamers who simply will never want their offerings at any price. Something to think about. ----- Different topic: Lady Dragon, thanks for the vote of interest in Occult Lore. I hope we live up to your expectations! [/QUOTE]

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