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Message: <blockquote data-quote="dd.stevenson" data-source="post: 7651093" data-attributes="member: 6683099">I think the real answer is in the job description you posted: "Provide strategic and tactical ecommerce and merchandising leadership on Dungeons & Dragons to drive revenue using micro and macro-transaction models." That's it, right there: merchandising. D&D board games, D&D card games, D&D CRPGS, D&D toys, D&D movies (preferably of the non-suck variety) all would offer better chances for microtransactions than the TTRPG market.I know: that's probably not what you meant. So how could they push microtransactions into the TTRPG market? I find this question is a lot easier to answer if I flip it around. How could a game company add value to your games in minor, repeatable ways?When framed this way, a few ideas come to mind.1. A Slick Player FinderAlthough WotC has done this community a huge disservice in the way they've fragmented this already too-small market, this problem does come with an implied need for a solution--one that goes beyond what's available now on EnWorld and Meetup. I'm thinking of a facebook/linkedin hybrid that's built for endorsements and networking. Something that would allow me to easily determine whether a given player would be a great match for the game I'm running, and would afford me a pretty complete list of the active gamers in my area and timezone. It would have to be executed well, of course, to mitigate trolls and other stupidity, but a well done resource along these lines would have the potential to redefine the entire market.2. A -Pedia of DM NotesPersonally my favorite moments of D&D related web browsing have been when I stumble on a freely posted map, along with some great, idea-rich notes about how to run the thing. A site that was just jam-packed with this kind of content would be worth visiting often, at least in my book. I think the main hurdle to creating such a site would be on the technology side: we need a format that's so hopelessly awesome that DMs want to post their notes there rather than just relying on OneNote/Evernote/3-Ring Binders.I have a couple of other ideas but they'll have to wait--I use the chrome plugin StayFocused to limit my web browsing, and it's telling me that I'm done with EnWorld for today. <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f641.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":(" title="Frown    :("  data-smilie="3"data-shortname=":(" /></blockquote>

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