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Message: <blockquote data-quote="JVisgaitis" data-source="post: 3487930" data-attributes="member: 4177">That's what they tell the share holders, but that isn't the only thing cutting into their sales. When I was across the pond they told me that their target market is 9 year old kids who get their parents to buy everything for them. They have NO desire to foster a long term player base and actually told me that their player base recycles every 2 to 3 years as the kids that they have move on to something else. That is why they have the price increases because they don't care about existing customers. If they move on to something else fine, that's when the new crop of players is supposed to come in. Problem with that is a lot of kids today are playing MMOs and videogames for entertainment and GW isn't evolving. That's why they are dipping in sales. Add to that the price increases and long term fans are moving to other games.Yeah, the editions get better every year and the 40K property is well done and has legs to continue development. As for support, they drop support for almost every game they come out with and only focus on the big three being WHFB, WH40K, and LotR. The company doesn't even have an official forum! How is that support? The whole reason they set up Fanatic Press was to support their games because a lot of people were upset that support was severely lacking (which it is). When is the last time we saw new products for Mordheim, GorkaMorka, Space Hulk, Blood Bowl, Battle of Five Armies, Warmaster, Epic, Man o War, Battlefleet Gothic, Inquisitor, Talisman, Necromunda, etc etc etc.As far as I know, Fanatic doesn't do print products anymore, do they? If you mean support in the fact that there is a lot of web content and they recycle Army Books and editions like I change underwear, then yeah I suppose they do.Don't get me wrong, I like a lot that GW does and they got me my start in this industry, but their pricing scheme really needs to adjust itself so they can survive. I have no doubt that GW is doing well for themselves, but if they aren't careful they'll be the next TSR. Frankly, I'd love to see it happen as I like their games but won't pay their prices.</blockquote>

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