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Games Workshop notes that space fascism would be bad
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<blockquote data-quote="MGibster" data-source="post: 8468120" data-attributes="member: 4534"><p>I don't believe that's true at all. I think the core demographic are people who think Space Marines look totally radical and tubular to the max. Kids still say tubular and radical to the max, right? I think the majority of people who get into the game first select the army they find aesthetically pleasing. I picked the Imperial Fists, Necrons, and Imperial Knights because I think they look sick as hell. </p><p></p><p></p><p>Given the increased number of people who are into Warhammer either through computer games, fiction, or the table top miniatures games over the last two decades I'd say their strategy is working. GW has also worked to include more women and people of color by including them in the fiction, the artwork, and even as examples of miniatures in their ranges. (Though there are valid complaints that this has been done to slowly.) They've also toned down some of the decidedly non-kid friendly aspects of the setting by getting rid of (ignoring) previously published lore and ceasing production of certain models (Juan Diaz daemonettes being the best example). </p><p></p><p></p><p>Getting people to buy new models is part of it. But the Primaris Marines also represent something we hadn't seen in 40k for a long, long while. New technology. Well, recovered technology I guess. Not just with the Primaris Marines themselves but with some of their equipment and vehicles. </p><p></p><p></p><p>Okay, they have a broader market now than they did 20 years ago. I don't know how broad the market can get, but we'll see.</p></blockquote><p></p>
[QUOTE="MGibster, post: 8468120, member: 4534"] I don't believe that's true at all. I think the core demographic are people who think Space Marines look totally radical and tubular to the max. Kids still say tubular and radical to the max, right? I think the majority of people who get into the game first select the army they find aesthetically pleasing. I picked the Imperial Fists, Necrons, and Imperial Knights because I think they look sick as hell. Given the increased number of people who are into Warhammer either through computer games, fiction, or the table top miniatures games over the last two decades I'd say their strategy is working. GW has also worked to include more women and people of color by including them in the fiction, the artwork, and even as examples of miniatures in their ranges. (Though there are valid complaints that this has been done to slowly.) They've also toned down some of the decidedly non-kid friendly aspects of the setting by getting rid of (ignoring) previously published lore and ceasing production of certain models (Juan Diaz daemonettes being the best example). Getting people to buy new models is part of it. But the Primaris Marines also represent something we hadn't seen in 40k for a long, long while. New technology. Well, recovered technology I guess. Not just with the Primaris Marines themselves but with some of their equipment and vehicles. Okay, they have a broader market now than they did 20 years ago. I don't know how broad the market can get, but we'll see. [/QUOTE]
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